Dayton Daily News

Newly reported data leak could affect 150 million

- By Levi Sumagaysay

A new data leak could affect hundreds of millions of Americans, perhaps more than the nearly 150 million affected by the Equifax breach.

Exactis, a Florida-based marketing and data-aggregatio­n firm, leaked detailed informatio­n on individual adults and businesses, a security researcher said. While the exact number of people affected isn’t known, the leak involved about 340 million records on a publicly available server.

Wired was the first to report that the exposed informatio­n included phone numbers, home addresses, email addresses and personal characteri­stics for every name, such as interests and habits, plus the number, age and gender of the person’s children. Other types of informatio­n found included religion, whether a person smokes, and type of pet.

No evidence has surfaced that anyone with malicious intent obtained the Exactis data. That makes it different from the Equifax hack, which was a cyberattac­k on the company’s data.

On the website of Exactis, the company claims to have data on 218 million individual­s, including 110 million U.S. households, and 3.5 billion “consumer, business, and digital records.”

Vinny Troia, the security researcher who discovered the leak and reported it to Exactis — which he said has since protected the data — said Thursday that he looked for about 40 or 50 names and everybody he searched for came up. “I searched celebritie­s, I searched people I know,” he said.

“It seems like this is a database with pretty much every U.S. citizen in it,” Troia, founder of New York-based security company Night Lion Security, told Wired, which also asked Troia to look up names in the database and confirmed the authentici­ty of some of the informatio­n, although some of it was outdated. “I don’t know where the data is coming from, but it’s one of the most comprehens­ive collection­s I’ve ever seen.”

Troia told Wired that he was curious about the security of ElasticSea­rch, which the magazine described as “a popular type of database that’s designed to be easily queried over the internet using just the command line.” When he did a search on the database, he found the Exactis database, which was unprotecte­d. He said he also told the FBI about his findings.

If the Exactis numbers are accurate, the leak would make it one of the biggest data security breaches in a while, topping last year’s Equifax breach and the number of Facebook users affected by the Cambridge Analytica privacy scandal, which according to Facebook was up to 87 million.

The informatio­n leaked by Exactis did not include Social Security numbers like the Equifax breach did. But it did include some general financial informatio­n, Troia said.

“When I looked myself up, I found the name of my mortgage lender, the value class of my home and whether or not I had certain kind of credit card,” Troia said.

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