Judge approves sale of Elder-Beerman website
A tech company could soon relaunch Elder-Beerman’s e-commerce website after a federal bankruptcy judge agreed to the purchase agreement for the store’s parent company’s intellectual property.
Judge Mary F. Walrath signed the $900,000 agreement Monday, awarding Bon-Ton and subsidiaries’ websites, social media accounts, 5.6 million email addresses and 24.5 million unique customer records with full names and mailing addresses to CSC Generation, according to federal bankruptcy court records.
CSC Generation is a “decentralized, multi-brand technology platform that is saving companies from Amazon,” according to the company’s website.
CSC Gneration first put in a bid for the intellectual property in July. This news organization has been in contact with CSC Generation and is waiting for response on the new developments.
The tech company’s goal is to focus on e-commerce while making plans to reinvent physical stores that will better keep up with Amazon and other online retailers. The tech startup is reportedly in advanced conversations to reopen physical locations in at least Colorado, Illinois, Indiana, Wisconsin and Pennsylvania, according to the Milwaukee Journal Sentinel.
It is unclear whether other states are being considered for future stores and what will become of the large, vacant retail spaces left across the region after Elder-Beerman shuttered.
Bon-Ton filed for bankruptcy in February, followed by liquidation sales of all of its brands including Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers. The sales that began in April came to an end during the last week of August, as all stores shut their doors, for what the public thought was the last time.
The Dayton Daily News previously reported that Elder Beerman’s website said the store was coming back.
“Stay tuned for updates over the coming weeks! We appreciate your loyalty & look forward to being able to serve you again soon,” the website still reads today.
L’Oreal also won Bon-Ton’s beauty data for a temporary period, according to the court records.