Dayton Daily News

Here’s how to avoid wasting your money on counterfei­t goods

- John North John North is president of the Dayton Better Business Bureau.

It’s hard to pass up a great deal, but sometimes a great deal can be too good to be true. Counterfei­t products are filling the marketplac­e, duping consumers into paying for bogus, faulty, low quality goods. They are often sold at markets, in bars or door-to-door.

They can also be found at online auctions and websites, where you have no way of checking whether the products are genuine until you’ve paid and had them delivered.

Counterfei­t products mimic the original to fool consumers into wasting their money. “Knock offs” or “copycat” products are popular, but these don’t try to market themselves as a real thing.

Commonly counterfei­ted items include clothing, purses, watches, cosmetics, shoes and electronic­s. They are typically high-end products and brands. Most counterfei­t items sold in the United States are brought in from other parts of the world.

BBB offers these tips to avoid counterfei­t scams:

■ Remember, if the price seems too good to be true, it usually is. Be wary of unusually low prices. Large discounts could be a red flag.

■ Avoid sketchy sellers. The best way to avoid purchasing counterfei­t goods is to know the seller. Purchase items through the brand’s own store or website or an authorized dealer.

■ Beware of the online marketplac­e. You can’t inspect the item ahead of time, so understand the risks.

■ Keep in mind licensed products will always have the correct fonts, colors, spellings and tags.

■ Do research to authentica­te the price of a product if you find an item at a low price.

■ Use common sense. If a deal seems sketchy or you feel uncomforta­ble patronizin­g a specific retailer, don’t make the purchase.

■ Understand the consequenc­es. If you’re buying a counterfei­t item, you are helping break the law, contributi­ng to job losses because genuine manufactur­ers are unable to match bogus product prices and some counterfei­ts can be dangerous to use and in some cases are made using toxic substances.

If you believe you have purchased counterfei­t goods, you may be entitled to a refund or the legitimate version, no matter the seller’s return policy. However, counterfei­t sellers aren’t easy to track down. If you come across a counterfei­t seller, file a complaint with the Attorney General, U.S. Department of Commerce and U.S. Postal Inspection Service.

If you believe you have found counterfei­t merchandis­e online, report it to the FBI Internet Fraud Complaint Center. As always, you can turn to the BBB by calling (937) 2225825 or (800) 776-5301 or visit bbb.org.

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