Dayton Daily News

Retail sales rise strongly in July

Increased spending is a sure sign of consumer optimism.

- By Christophe­r Rugaber

— Americans spent WASHINGTON more at retail stores and restaurant­s in July, a sign that concerns over weakening economic growth and a persistent trade war that have roiled financial markets have yet to dampen consumer confidence.

Retail sales rose a healthy 0.7% last month after a 0.3% gain in June, the Commerce Department said Thursday. Online retailers, grocery stores, clothing retailers and electronic­s and appliance stores all reported strong gains.

Consumer spending, the primary driver of the U.S. economy, appears healthy even as other sectors of the economy, such as business investment, have weakened amid growing uncertaint­y over the U.S.-China trade conflict. Job growth is steady, the unemployme­nt rate is near a 50-year low, and wages are rising modestly, which bolsters Americans’ spending power.

“The consumer is playing Atlas, shoulderin­g overall economic growth again in the third quarter,” said Diane Swonk, chief economist at Grant Thornton, a tax advisory firm. “The key is employment. That will ultimately determine how we weather the trade storm.”

Sales in a category that is mostly made up of online retailers jumped 2.8% last month, the largest increase since January. That figure was likely boosted by Amazon’s Prime Day sale for its members on July 15. Online sales have soared 16% in the past 12 months, compared to a 3.4% rise for overall retail sales.

A separate report showed that factory production declined 0.4% last month, continuing a string of negative readings, driven lower by falling output of autos, fabricated metals, and wood products. Manufactur­ing output has now fallen 0.5% in the past year.

Slowing global growth, particular­ly in Europe and China, has cut into exports of factory goods, and U.S. auto sales are weakening. Still, factories aren’t laying off workers and many analysts think the U.S. economy can still expand even as factories stumble.

Even department stores reported solid sales increases despite Wednesday’s anemic earnings report by Macy’s. Yet department store sales have declined over the past year. And Walmart, the world’s largest retailer, reported sales gains, lifted in part by brisk online grocery deliveries.

Thursday’s retail figures may allay some concerns about the potential for a recession that would end the 10-year U.S. recovery, the longest on record. The stock market plunged Wednesday after bond yields flashed warning signs of a downturn.

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