Bernie Sanders not socialist but he does play one on TV

Republicans have a long, disreputable history of conflating any attempt to improve American lives with the evils of “socialism.” When Medicare was first proposed, Ronald Reagan called it “socialized medicine,” and he declared that it would destroy our freedom. These days, if you call for something like universal child care, conservatives say you want to turn America into the Soviet Union.

It’s a smarmy, dishonest political strategy, but it’s hard to deny that it has sometimes been effective. And now the front-runner for the Democratic presidential nomination — not an overwhelming front-runner, but clearly the person most likely at the moment to come out on top — is someone who plays right into that strategy, by declaring he is indeed a socialist.

The thing is, Bernie Sanders isn’t actually a socialist in any normal sense of the term. He doesn’t want to nationalize our major industries and replace markets with central planning; he has expressed admiration, not for Venezuela, but for Denmark. He’s basically what Europeans would call a social democrat — and social democracies like Denmark are, in fact, quite nice places to live, with societies that are, if anything, freer than our own.

So why does Sanders call himself a socialist? I’d say that it’s mainly about personal branding, with a dash of glee at shocking the bourgeoisie. And this self-indulgence did no harm as long as he was just a senator from a very liberal state.

But if Sanders becomes the Democratic presidential nominee, his misleading self-description will be a gift to the Trump campaign. So will his policy proposals.

Just to be clear, if Sanders is the nominee, the Democratic Party should give him its wholehearted support. He probably can’t turn America into Denmark, and even if he could, President Trump wants to turn us into a white nationalist autocracy like Hungary. Which do you prefer?

But I do wish Sanders weren’t so determined to make himself an easy target for right-wing smears.

Speaking of unhelpful political posturing, the runner-up in New Hampshire has also been poisoning his own well. Over the past few days Pete Buttigieg has chosen to pose as a deficit hawk, thereby demonstrating that while he may be a fresh face, he has remarkably stale ideas.

So who will the Democrats nominate? Your guess is as good as mine. What’s really important, however, is that the party stays focused on its strengths and Trump’s weaknesses.

For the fact is that all of the Democrats who would be president, from Bloomberg to Bernie, are at least moderately progressive; they all want to maintain and expand the social safety net, while raising taxes on the wealthy. And all the polling says America is basically a center-left nation — which is why Trump promised to raise taxes on the rich and protect social programs during the 2016 campaign.

But he was lying, and at this point everyone with an open mind knows it. So Democrats have a perfect opportunity to portray themselves, truthfully, as the defenders of Social Security, Medicare, Medicaid and the now-popular Affordable Care Act against Republicans who are more or less nakedly favoring the interests of plutocrats over working families.

This opportunity will, however, be squandered if the Democratic nominee turns the election into a referendum on single-payer health care or deficit reduction, neither of which is an especially popular position. Things will be even worse if the Democrats degenerate into squabbles over ideological purity or fiscal probity.