Reynolds buys kiosk tech company

Kettering-based KETTERING — Reynolds and Reynolds has acquired GoMoto, a Philadelphia-based company that makes kiosk technology for auto dealerships that allows customers getting service work to check-in and check-out.

Terms of the acquisition were not disclosed.

“When I speak with dealers, I consistently hear them note the importance of the Service department in their overall business, but also the need to improve the efficiency and effectiveness of service operations,” said Robert Burnett, senior vice president for business development and acquisitions at Reynolds. “GoMoto is a proven retailing tool that will enable dealerships to increase efficiencies and better serve customers the way the customer chooses to be served.”

Reynolds is a provider of automotive dealership software, documents and professional services.

It has technologies such as the docuPAD system, Reynolds eWorkflow, e-contracting, and Advanced Service. With the addition of GoMoto, Reynolds has expanded those capabilities with a well-established technology and product team, the company said.

Reynolds listed several benefits GoMoto has, including a streamlined service check-in process, higher throughput of service, customer-tailored service recommendations, upsell opportunities and recall alerts.

“The GoMoto platform and software tools already have a substantial footprint among automotive retailers,” said GoMoto CEO, Todd Marcelle.

Reynolds has about 1,300 employees on a campus in the Miami Valley Research Park.