Democrat and Chronicle

Popular East End restaurant reopens after fire with a new look

- Marcia Greenwood Rochester Democrat and Chronicle USA TODAY NETWORK

It’s been a long road since fire broke out at Veneto Wood Fired Pizza & Pasta at 318 East Ave., forcing its temporary closure.

No one was injured in the Jan. 4 blaze, which was sparked by an electrical problem in a clothes dryer and contained to the back of the building.

“But the smoke did a lot of damage” throughout the restaurant, said owner Don Swartz.

So did the extinguish­ing water. “Unfortunat­ely, the 100 plus-year old wooden floors were destroyed, so those got replaced,” he said.

In the past nine months, so has nearly everything else, from the heating and cooling system to the kitchen to the furnishing­s.

Now, a reimagined Veneto is ready for its closeup. The East End dining destinatio­n since 2001 reopened Oct. 10 with an entirely new look.

“We wanted to do something a little different,” Swartz said.

The most striking change: Exposed brick walls have been painted black. (They had to be painted to mitigate the smoke damage and got two coats of Kilz beforehand.)

On the walls, upholstere­d bright red panels have replaced framed vintage advertisem­ents from Italy, which were destroyed.

And overhead pendant lights have a mid-century modern look.

But the changes aren’t limited to what you can see.

Unlike in the past, Veneto is now open on Monday, so seven days a week.

After the fire, Schwartz expanded hours at the Veneto in Gates to keep 20 or so workers from the East Avenue restaurant employed.

“We started doing Mondays in Gates, and it’s a huge night,” he said. “So, we’re going to do seven days a week in the East End.”

Hours are 4:30 to 9 p.m. Monday through Thursday; noon to 10 p.m. Friday and Saturday (for lunch and dinner); 4 to 9 p.m. Sunday.

 ?? SHAWN DOWD/ROCHESTER DEMOCRAT AND CHRONICLE ?? Alex Gonzalez pulls a pizza from the pizza oven at Veneto Wood Fired Pizza & Pasta.
SHAWN DOWD/ROCHESTER DEMOCRAT AND CHRONICLE Alex Gonzalez pulls a pizza from the pizza oven at Veneto Wood Fired Pizza & Pasta.

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