Detroit Free Press

Detroit is still No. 1 ... in worst movie openings

- Julie Hinds

We’re still No. 1! We’re still No. 1! In what, you ask? Um ... do we have to say?

“Playmobil: The Movie” earned under $1 million this weekend. The animated children’s movie, which opened in 2,337 theaters, now can lay claim to having one of the worst wide-release opening weekends of all time, according to Variety.

But a Detroit-made movie, which also filmed in west Michigan, still has the title of worst opening ever for a release in more than 2,000 theaters.

The 2012 movie “The Oogieloves in the Big Balloon Adventure,” filmed in Farmington Hills and Holland, Michigan, earned $443,901 in 2012 over the same time period and was released in 2,160 theaters.

“Delgo,” a 2008 animated fantasy, is in second place with nearly $512,000.

“Playmobil,” a toy-based movie which was trying to follow in the footsteps of the hugely successful Lego-inspired film franchise, raked in a disappoint­ing $668,000. Variety called the box office failure “historic” for the $75 million film.

The G-rated “Oogieloves” was a live-action movie filmed in 2009 in Farmington Hills and Holland, Michigan, in the new era of Michigan film incentives. It was independen­tly produced by Kenn Viselman, the marketing whiz who helped make Thomas the Tank Engine and the Teletubbie­s famous in America.

The incentives program ended in 2015 due to a lack of love from a Republican-led state government, which terminated the program.

Contact Detroit Free critic Julie Hinds: jhinds@freepress.com. Press pop culture 313-222-6427 or

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