DON’T MESS WITH TEXAS

ONE TOUGH GMC PICKUP THAT’S RIDIN’ HIGH

Since they say everything’s bigger in Texas, it’s no surprise that Texans like their trucks big, too. Jesus Zubia, who hails from the Lone Star State, is a fitting example, having owned a slew of lifted trucks. The latest is the 2015 GMC Denali shown here.

More about all the mods in a moment, but first some background. Zubia has lots of brothers in arms, since Texas is the largest market for new pickups in the United States. More large pickups are purchased in Texas than the next three largest truck markets— California, Oklahoma, and Florida—combined. Zubia lives in Midland, Texas, named for being the midway point between Fort Worth and El Paso. Cattle and oil have figured prominently in the city’s history since its founding in 1881. And what’s a ranch hand or an oil worker without a pickup truck?

HOOKED FOR LIFE

Working as welder on wellhead pulling units for oil rigs, a hard and dangerous occupation, Zubia obviously needs a good work truck.