East Bay Times

Metaverse real estate sizzles as virtual land boom takes off

Interest grows after Facebook targeted digital frontier

- By Debra Kamin

Justin Bieber performed at a live concert in November, but the show wasn’t in a stadium or arena. Like recent performanc­es from Ariana Grande, the Weeknd and Travis Scott, this concert was held in the metaverse, the online world that stretches the corners of the internet into immersive, four-dimensiona­l experience­s.

Fans from all over the globe watched Bieber’s avatar sing songs from his hit album “Justice.” Investors were watching, too. Preparing for a digital land boom that appears just months

away, they are snapping up concert venues, shopping malls and other properties in the metaverse.

Interest in this digital universe skyrockete­d in October when Mark Zuckerberg

announced Facebook would be known as Meta, an effort to capitalize on the digital frontier. The global market for goods and services in the metaverse will soon be worth $1 trillion, according to digital currency investor Grayscale.

The metaverse comprises multiple digital realms. Each is like a 3D virtual city where avatars live, work and play. Anyone who has been exposed to popular video games like ‘Fortnite,’ ‘Animal Crossing’ and the ‘Roblox’ universe has had a taste of what these realms look like. In each, elements including virtual reality, streaming video, mobile gaming, avatars and artificial intelligen­ce are combined into immersive digital experience­s.

But real estate investing in the metaverse still is highly speculativ­e, and no one knows for sure whether this boom is the next big thing or the next big bubble.

Technologi­sts believe the metaverse will grow into a fully functionin­g economy

 ?? SASHA MASLOV — THE NEW YORK TIMES ?? Michael Gord is a co-founder of the Metaverse Group. The virtual real estate company recently sold a 50% stake in itself for about $1.7 million to Tokens.com, a blockchain technology company focused on NFTs.
SASHA MASLOV — THE NEW YORK TIMES Michael Gord is a co-founder of the Metaverse Group. The virtual real estate company recently sold a 50% stake in itself for about $1.7 million to Tokens.com, a blockchain technology company focused on NFTs.
 ?? TOKENS.COM VIA THE NEW YORK TIMES ?? A tower in Decentrala­nd that could generate revenue from leases and advertisin­g in the Metaverse world.
TOKENS.COM VIA THE NEW YORK TIMES A tower in Decentrala­nd that could generate revenue from leases and advertisin­g in the Metaverse world.

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