East Bay Times

Lessons in negotiatio­ns that work in war and also in life

- By Rich Cohen Rich Cohen is the author, most recently, of “The Adventures of Herbie Cohen: World's Greatest Negotiator.” © 2022 Los Angeles Times. Distribute­d by Tribune Content Agency.

When I was 12, playing Risk, “the game of world conquest,” my father and opponent, Herb Cohen, who'd recently published his bestsellin­g book “You Can Negotiate Anything,” taught me a lesson about deal-making I've never forgotten.

My troops were clustered in Ukraine and southern Europe. Surrounded and outnumbere­d, I asked what I could offer him to call off the attack. He looked at the board, looked at me, then said, “Your Snickers bar.”

“My Snickers bar?” (I'd been saving a Snickers bar.) “But that's not part of the game.”

“Lesson One,” he said. “Everything is part of the game.”

The old man had credential­s that made his thoughts on war and peace worth listening to. He'd trained agents at the FBI and CIA in the art of negotiatio­n, advised Jimmy Carter during the Iran hostage crisis and represente­d the Reagan administra­tion at the Strategic Arms Reduction Talks. He'd helped settle an NFL players strike and a New Orleans police strike. But no matter what sort of imbroglio he was settling or deal he was closing, he followed a few principles, chief among them being “act different” and “have fun.”

“Approach life as if it were a game,” he told me. “Be ready to walk away. Don't get fixated on a particular outcome. The key is to care, but not that much.”

If we can relearn that art of negotiatio­n, the ritual of give and take, we will see some of our current problems in a different way and find novel solutions. With that in mind, here are a few of the rules my father counseled.

“Never negotiate for yourself,” he went on. “You care too much, get emotionall­y involved and screw up.”

I think of his lessons whenever I read the headlines. The art he practiced, which depended on patience, the slow reply to the urgent question — use time, boredom and silence to your benefit — has been increasing­ly forgotten in an age of urgent texting and lightning response, where a minute feels like an eternity. “A key to success is learning to live with ambiguity,” he said. “The price you pay for ambiguity is anxiety, the discomfort of not knowing. If you're willing to live with that anxiety, you will do well. If not, not.”

Win-Win. My father popularize­d this phrase. He'd repurposed it from the world of game theory, which he'd been teaching at the University of Michigan in the 1960s. Four outcomes were possible in a game: Lose-Lose, LoseWin, Win-Lose, Win-Win. He plucked Win-Win from the list and turned it not only into an option but a philosophy, a worldview and goal. To him, WinWin is the only path to long-term success. If I Win and you Lose, I feel triumphant, but I have not solved the problem. I have instead sown the seeds for the next round of conflict. The French won the First World War. The Germans lost. But that was not the end of the story.

Another tenet of the philosophy: Don't humiliate the enemy. You might rightfully loathe him, but, if the goal is to solve the problem, as opposed to, say, serving justice, a thing that does not exist outside of heaven, you have to give him a way out and let him save face. At the start of the Ukraine war, the West seemed to want to make a deal with Vladimir Putin. Now, however, there is talk not just of pushing Russia out of Ukraine entirely, but weakening or unseating Putin, which would probably cause him to strike out in unpredicta­ble ways, possibly turning the situation into a Lose-Lose.

We live in interestin­g, chaotic, troubled times. It's the feeling of impotence that comes at such times, of being at the mercy of events, that makes people despair.

My father's mission was to alleviate this despair by convincing people that they always have agency, a choice, that there is always a move to be made, even if it isn't on the list.

In short, don't limit yourself to the standard options. The Snickers bar is there. You just have to look for it.

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