INNOVATION OF THE MONTH

The Wall Street Journal recently launched Noted, a monthly digital news and culture magazine geared toward readers under 35, that, according to young audiences editor Dory Carrharris, will “report on what it’s like to be young in today’s world.”

Carr-harris, who oversees the project with news strategist and CTO Louise Story, told E&P that the magazine features original work and enterprise reporting by the Noted team as well as works by reporters from across the Journal. Voices from outside the newsroom will also be featured. Magazine content can be accessed with a Journal subscription, and nonsubscribers can only read a certain number of stories as the content is behind a paywall. Coverage includes topics such as money, jobs, health, education, entertainment, values, and identity.

In addition, the Journal created a Noted adviser network, which consists of more than 200 18- to 34-yearolds that will provide feedback about topics they care about the most. Noted audiences can expect to see a content appear on variety of mediums including longform, narrative journalism, video and audio stories, and interactive formats.

“The goal is to build a new audience and community of young readers and the next generation of Wall Street Journal subscribers,” Carr-harris said. “By focusing on stories and topics that matter to our audience and featuring them in our stories, we’re creating content in which they’ll see their world and themselves reflected.”

For more information, visit wsj.com/noted.