Was Hefner oppressor or liberator? Women debate his legacy

Oppressor or liberator? Feminist in a silk robe, or pipe-smoking exploiter? Opinions were flying a day after Hugh Hefner's death over just what he did — and didn't do — for women.

On one side, there were those who saw Hefner's dressing women in bunny costumes with cottontails on their rears, or displaying them nude in his magazine with a staple in their navels, as simple subjugation of females, no matter how slick and smooth the packaging. On the other were those who felt the Playboy founder was actually at the forefront of the sexual revolution, bringing sexuality into the mainstream and advancing the cause of feminism with his stand on social issues, especially abortion rights.

"I think it's disgusting," said feminist author Susan Brownmiller, of the praise she'd been seeing on social media since Hefner's death Wednesday at age 91. "Even some of my Facebook friends are hewing to the notion that, gee whiz, he supported abortion, he supported civil rights ... Yes he was for abortion, (because) if you convince your girlfriend to get an abortion because she got pregnant, you don't have to think about marrying her! I mean, that was his point."

Most offensive to Brownmiller was what she called Hefner's equating the word "feminist" with "anti-sex."

"It wasn't that we were opposed to a liberation of sexual morality," she said, "but the idea that he would make women into little bunnies, rabbits, with those ears ... That was the horror of it." It was Brownmiller, in fact, who confronted Hefner nearly a half-century ago on Dick Cavett's talk show, saying to his face, "Hugh Hefner is my enemy." As a startled Hefner fiddled with his pipe, she added: "The day that you are willing to come out here with a cottontail attached to YOUR rear end..." The audience roared.

Brownmiller attributed some of the glowing tributes to Hefner in part to "an American tradition of saying nice things about the departed." For Kathy Spillar, executive editor of Ms.

Magazine, the accolades were a result of something deeper: a decades-long public relations strategy of Playboy to sanitize what she called an empire devoted to the subjugation of women.

"From the beginning, they tried to sell it as women's liberation," said Spillar, who also directs the Feminist Majority Foundation. "And so they made huge outreach efforts over the years to women's rights groups." But there was nothing liberating about it, Spillar said: "Those photographs of women certainly aren't empowering of those women. They're there for the pleasure of men."

"He was right about one thing," Spillar added. "Sex sells. But it sells to men. And to put women in those horrible costumes that Gloria Steinem wrote about! Talk about sexual harassment, talk a hostile work environment." She was referring to the famous magazine expose that a young Steinem went undercover to write, training as a Playboy bunny in a New York club — bunny suit and all.