Women celebrate size inclusivity at alternative fashion week
NEW YORK (AP) — To woots and cheers from the crowd, women with bodies not often seen on fashion runways strutted with smiles on their faces wearing pieces from Loft's new plus line, including five cast from hundreds who attended an alternative New York Fashion Week event, The Curvy Con.
Size inclusivity was on the minds of these women, about 1,000 from around the world who flocked to the three-day celebration at a Midtown venue decked out with a pop-up shop and booths filled with fashion and beauty products. It was the fourth annual Curvy Con, the second to coincide with fashion week.
The gathering, with panel discussions, fitness sessions and workshops on style, was co-founded by style influencers Chastity Garner Valentine and CeCe Olisa.
"We saw a need for plus size fashion and inclusivity to be aligned with mainstream fashion," Olisa said after the Loft show Friday. "The lack of plus size fashion options doesn't make us angry but it is a very clear call to action for the work that we do. We wanted to show that there's an appetite for plus size fashion. There are women who are ready and willing to shop and buy at all levels, from super cheap all the way up to designer."
This year's guest speakers included tennis pro Venus Williams, who has her own activewear line, EleVen by Venus Williams, designer Tracy Reese, who sits on the board of the Council of Fashion Designers of America, and Lizzo, a singer, rapper and body positive advocate.
"I'm so excited that it's starting to catch fire," Reese said of more options these days in larger sizes. "I believe in making everyone feel beautiful."
Her company first started showing larger sizes in 2016. She and other advocates acknowledged there's a long way to go, however, in terms of equal pricing and equal style above size 16.
"The average American woman is larger than the sizes that are carried in department stores by and large. It's so ridiculous. The missed opportunity is just bad business. There's a complete disconnect there," Reese said.
At 6-1, wearing sizes 8 to 10, Williams doesn't see inclusivity through a lens of sizing so much as the idea of "meeting a need" that runs deep among all women. Her namesake line has embraced larger sizes.
"I spent a whole life moving my body," Williams said during one panel, "The Future of Inclusivity," hosted by the online plus size retail service Dia & Co. and the CFDA. "Life is about doing something positive with your body. That itself is where you get your self-esteem . ... It's about what you do for yourself. That's where you get your confidence."
Reese, also on the panel, sees the size movement momentum as demanding basic "rights" for larger women. The movement owes a debt to social media bloggers and other influencers like the CurvyCon founders, along with designers and brands who have come around, she said. Count Loft in the latter category.
The company launched plus sizing (up to 26) back in February online with styles and price points identical to its smaller sizes. The rollout to brick-and-mortar stores began Sept. 4 in 50 locations around the country. More will follow.
"We heard it from our customers," said Laura Jacobs, chief marketing officer for Loft. "We didn't change the line. We didn't change the aesthetic. In February when we launched, we sold out some pieces in two weeks."
At the runway show, the Loft models had no interest in the usual dead-eyed deadpan common on runways. To Aretha Franklin's "Respect," they happily walked in Loft wrap dresses in lively prints, short looks with flouncy hemlines, black trousers and pantsuits, and jeans with a touch of added stretch. The company also met another fit need, in outerwear, with wool jackets in burgundy and powder blue.