EYE OF THE BEHOLDER

How will peo­ple use aug­mented re­al­ity? It may be eas­ier to list the ways they won’t. Here are a few ap­pli­ca­tions in the works, from the silly to the sub­lime.

Fast Company - - Next Tech Forward -

Ink-free tat­toos

Not sure about that new tat? The Inkhunter app lets you cre­ate a pre­view any­where on your body be­fore you make a more per­ma­nent mis­take.

En­gag­ing ads

For the new Jamie Foxx–hosted Beat Shazam game show, Fox cre­ated Ar-en­abled bill­boards through­out New York that con­jured a 3-D Foxx on view­ers’ phones.

Vir­tual sa­lons

Sephora, L’oréal, and Cover­girl of­fer in­store dis­plays and mo­bile apps that let you see how makeup will look on your face with­out hav­ing to ap­ply it.

Road­side as­sis­tance

Smart wind­shields, which project in­for­ma­tion on where you are and where you’re headed, are be­com­ing more com­mon as au­tomak­ers and star­tups alike find new ways to bring them to driv­ers.

Class­room aids

Mi­crosoft is work­ing with ed-tech com­pany Lifeliqe on Hololens-based cur­ric­ula, such as a vir­tual tour of the hu­man cir­cu­la­tory sys­tem.

Re­mote medicine

Startup Prox­imie al­lows ex­pe­ri­enced sur­geons to view op­er­a­tions re­motely and pro­vide AR in­struc­tions to physi­cians per­form­ing them.

See­ing-eye hu­mans

Aira makes smart glasses for blind peo­ple that send a video feed to a cus­tom­erser­vice agent, who can tell the user what’s around her.

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