Starbucks takes a stand

From Fer­gu­son, Mis­souri, to mil­i­tary towns, the cof­fee giant is re­ju­ve­nat­ing key ar­eas of Amer­i­can so­ci­ety—and re­defin­ing what a brand can be.

Fast Company - - Contents - By Karen Valby

The cof­fee giant is ag­gres­sively build­ing and hiring in un­der­served com­mu­ni­ties—and en­cour­ag­ing other brands to fol­low suit.

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