Beyond Meat

MILESTONES

Beef-free burger patties from plantbased food company Beyond Meat are now available in the meat section of nearly 300 U.S. Safeway outposts.

CHALLENGES

Connecting with consumers beyond its niche health-food audience is still a challenge, and Beyond Meat has fewer distribution and marketing resources than conglomerates like Unilever that are also pushing into plant-based foods.