Microsoft rewrites the script

In less than four years as CEO, Satya Nadella has transformed the tech company’s culture and business— generating $250 billion in market value. Here’s how.

CEO SATYA NADELLA, ONCE CONSIDERED AN UNLIKELY CHOICE TO LEAD THE TECH BEHEMOTH, HAS STOPPED INFIGHTING, RESTORED MORALE, AND GENERATED MORE THAN $250 BILLION IN MARKET VALUE IN LESS THAN FOUR YEARS. ALL IT TOOK WAS A LITTLE THOUGHT ABOUT WHAT MATTERS MOST.

Photograph by Chris Callaway Away cofounders Jen Rubio, left, and Steph Korey designed an airline-approved carry-on that might just fit that extra pair of shoes. (page 86)

Three years after becoming CEO, Nadella is as focused on Microsoft’s culture as he is its business strategy.