Mi­crosoft rewrites the script

Fast Company - - Contents - By Harry Mccracken

In less than four years as CEO, Satya Nadella has trans­formed the tech com­pany’s cul­ture and business— gen­er­at­ing $250 bil­lion in mar­ket value. Here’s how.

CEO SATYA NADELLA, ONCE CON­SID­ERED AN UN­LIKELY CHOICE TO LEAD THE TECH BE­HE­MOTH, HAS STOPPED IN­FIGHT­ING, RE­STORED MORALE, AND GEN­ER­ATED MORE THAN $250 BIL­LION IN MAR­KET VALUE IN LESS THAN FOUR YEARS. ALL IT TOOK WAS A LIT­TLE THOUGHT ABOUT WHAT MAT­TERS MOST.

Pho­to­graph by Chris Call­away

Away co­founders Jen Ru­bio, left, and Steph Korey de­signed an air­line-ap­proved carry-on that might just fit that ex­tra pair of shoes. (page 86)

Three years af­ter be­com­ing CEO, Nadella is as fo­cused on Mi­crosoft’s cul­ture as he is its business strat­egy.

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