Fast Company - - Innovation By Design - —KATHARINE SCHWAB

THE PROD­UCT The Nebia Shower Sys­tem was de­signed to con­serve wa­ter— up to 70% per use—while de­liv­er­ing an en­tirely new cleans­ing ex­pe­ri­ence. Nebia’s show­er­head at­om­izes wa­ter into mil­lions of droplets, dra­mat­i­cally in­creas­ing sur­face area for a steam-room-like ef­fect. Since launch­ing on Kick­starter in Au­gust 2015 and rais­ing $3.1 mil­lion, Nebia, whose sub­se­quent in­vestors in­clude Ap­ple CEO Tim Cook, has tested its prod­uct in the gym show­ers of Equinox, Google, Ap­ple, and Stan­ford Univer­sity. Nebia be­gan ship­ping to con­sumers in Jan­uary 2017; to date, more than 16,000 have been sold. “There’s no mean­ing­ful way to cre­ate more wa­ter [in the world],” says Nebia CEO Philip Win­ter. “We have to use what we have more ef­fi­ciently.” THE PROCESS Win­ter and his de­sign team used an ar­ray of noz­zles bor­rowed from in­ter­nal com­bus­tion en­gines and the agri­cul­tural and in­dus­trial clean­ing in­dus­tries, plus a halo-shaped head that sprays in a pat­tern de­signed to max­i­mize body cov­er­age. Even so, the Nebia team wasn’t ini­tially sure the show­er­head would work for peo­ple with long hair. To test it, they’d ar­rive at Equinox gyms at 5 a.m., in­stall pro­to­types in women’s locker rooms, and in­ter­view peo­ple af­ter they emerged. The Nebia sys­tem, users said, was just as ef­fec­tive at re­mov­ing con­di­tioner as a tra­di­tional shower. For re­main­ing skep­tics, Win­ter takes a dif­fer­ent tac­tic: “We in­vite them to the of­fice to take a shower.”

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