Sea of Pos­si­bil­i­ties

How Car­ni­val’s Ocean Medal­lion plat­form helps pas­sen­gers nav­i­gate a busy ship

Fast Company - - Tech Forward -

On the web or on the app, you can book ex­pe­ri­ences, log your tastes and in­ter­ests, and line up your days. That data pow­ers the rec­om­men­da­tions you’ll see. The Ocean Medal­lion ar­rives by mail and be­comes the key to ship ac­cess.

When you draw near, your cabin-room door un­locks with­out swip­ing. The room’s unique 43-inch TV, which dou­bles as a touch screen, of­fers a range of Car­ni­val’s be­spoke travel shows. What­ever you watch is fed into your ex­cur­sion sug­ges­tions.

When you or­der some­thing, sen­sors de­tect where you are, al­low­ing your server to find you. Your al­ler­gies and pref­er­ences are also tracked, and shape the choices you’re of­fered. In all, the back-end data has 45,000 al­ler­gens tagged and man­ages 250,000 drink com­bi­na­tions.

The right al­go­rithms can go be­yond sug­gest­ing wines based on pre­vi­ous or­ders. Car­ni­val is cre­at­ing a mas­sive se­man­tic data­base, so if you like pricey reds, you’re more apt to be guided to a vi­o­lin con­certo than a limbo com­pe­ti­tion. Your on­board choices—the casino, the gym, the pool—in­form your ex­cur­sion rec­om­men­da­tions.

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