WHY APPLE WILL WIN
ESTIMATED 2017 REVENUE
EARLY INTEREST IN AI
In 1984, Apple hired legendary Xerox PARC computer scientist Alan Kay to research potential projects in the field.
Tech should serve humanity, not the other way around.
“Siri isn’t just a voice assistant,” said Craig Federighi, SVP of software engineering, during Apple’s June developer event. “With Siri intelligence, it understands context. It understands your interests. It understands how you use your device. It understands what you want next.”
Emotient, a facial-recognition software startup, for around $100 million, in 2016
The new chip in the iphone 8 and iphone X, the A11 Bionic, incorporates machine-learning technology that allows developers to build AI functions into their apps and have them processed on the device.
WHY IT IS AHEAD
Although often perceived to be behind, Apple has several hundred million Siri users. As AI advances, the company’s vociferous defense of user privacy only resonates more with customers.