WHY AP­PLE WILL WIN

Fast Company - - The Great Ai -

ES­TI­MATED 2017 REV­ENUE

$227.7 bil­lion

MAR­KET CAP*

$850 bil­lion

EARLY IN­TER­EST IN AI

In 1984, Ap­ple hired leg­endary Xerox PARC com­puter sci­en­tist Alan Kay to re­search po­ten­tial projects in the field.

PHI­LOS­O­PHY

Tech should serve hu­man­ity, not the other way around.

RE­VEAL­ING QUOTE

“Siri isn’t just a voice as­sis­tant,” said Craig Fed­erighi, SVP of soft­ware en­gi­neer­ing, dur­ing Ap­ple’s June de­vel­oper event. “With Siri in­tel­li­gence, it un­der­stands con­text. It un­der­stands your in­ter­ests. It un­der­stands how you use your de­vice. It un­der­stands what you want next.”

KEY AC­QUI­SI­TION

Emo­tient, a fa­cial-recog­ni­tion soft­ware startup, for around $100 mil­lion, in 2016

NO­TABLE ACHIEVE­MENT

The new chip in the iphone 8 and iphone X, the A11 Bionic, in­cor­po­rates ma­chine-learn­ing tech­nol­ogy that al­lows devel­op­ers to build AI func­tions into their apps and have them pro­cessed on the de­vice.

WHY IT IS AHEAD

Although of­ten per­ceived to be be­hind, Ap­ple has sev­eral hun­dred mil­lion Siri users. As AI ad­vances, the com­pany’s vo­cif­er­ous de­fense of user pri­vacy only res­onates more with cus­tomers.

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