WHY APPLE WILL WIN

ESTIMATED 2017 REVENUE

$227.7 billion

MARKET CAP*

$850 billion

EARLY INTEREST IN AI

In 1984, Apple hired legendary Xerox PARC computer scientist Alan Kay to research potential projects in the field.

PHILOSOPHY

Tech should serve humanity, not the other way around.

REVEALING QUOTE

“Siri isn’t just a voice assistant,” said Craig Federighi, SVP of software engineering, during Apple’s June developer event. “With Siri intelligence, it understands context. It understands your interests. It understands how you use your device. It understands what you want next.”

KEY ACQUISITION

Emotient, a facial-recognition software startup, for around $100 million, in 2016

NOTABLE ACHIEVEMENT

The new chip in the iphone 8 and iphone X, the A11 Bionic, incorporates machine-learning technology that allows developers to build AI functions into their apps and have them processed on the device.

WHY IT IS AHEAD

Although often perceived to be behind, Apple has several hundred million Siri users. As AI advances, the company’s vociferous defense of user privacy only resonates more with customers.