WHY FACE­BOOK WILL WIN

Fast Company - - The Great Ai -

ES­TI­MATED 2017 REV­ENUE

$39.2 bil­lion

MAR­KET CAP*

$500 bil­lion

EARLY IN­TER­EST IN AI

Face­book in­tro­duced Photo

Tag Sug­gest in 2010, which em­ploys fa­cial recog­ni­tion to iden­tify the peo­ple in users’ up­loaded images.

PHI­LOS­O­PHY

The bet­ter it can repli­cate—and ex­ceed—hu­man senses such as vi­sion and hear­ing, the bet­ter it can un­der­stand and serve users.

RE­VEAL­ING QUOTE

“Now you can put a creative mes­sage out there, and AI can help you fig­ure out who will be most in­ter­ested,” CEO Mark Zucker­berg said dur­ing his July earn­ings call. “A lot of the time you don’t even need to tar­get now be­cause AI can do it more pre­cisely and bet­ter than we can man­u­ally.”

KEY AC­QUI­SI­TION

Nat­u­ral lan­guage pro­cess­ing startup Ozlo, ear­lier this year. Its tech is ex­pected to bol­ster Face­book Mes­sen­ger and its chat­bots.

NO­TABLE ACHIEVE­MENT

The com­pany an­nounced in Au­gust that it had switched to us­ing AI to han­dle all of its trans­la­tion ser­vices, and it’s now pro­cess­ing 4.5 bil­lion re­quests daily.

WHY IT IS AHEAD

While the com­pany’s tan­gi­ble ap­pli­ca­tions tend to be less fan­tas­ti­cal than those of its ri­vals, when ap­plied across more than 2 bil­lion users, they’re as trans­for­ma­tive as any.

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