NBC

Milestones

After investing $500 million in Snap in March, NBC launched Snapchat’s first daily news show, called Stay Tuned. The two- to three-minute segments air twice a day. In its first month, the show earned more than 29 million viewers.

Challenges

NBC’S investments are a risky bet on a social network that has a penchant for rearranging its interfaces to suit its own needs. Buzz