Payless

Milestones

In August, inexpensive shoe retailer Payless came out of bankruptcy with a strategy of growing brick-and-mortar sales by opening new locations in Latin America and Asia.

Challenges

Payless is still struggling to compete with other under-$30 shoe offerings from Target and Walmart, both of which don’t rely on shoes alone for revenue and have buoyant digital strategies. Payless has a website, but it isn’t the focus of the business. Buzz