Stream On

How will Dis­ney’s new ser­vices stack up against Net­flix’s be­he­moth one? Here’s a closer look.

Fast Company - - The Recommender -

NET­FLIX 1. The con­tent

Net­flix is pour­ing $6 bil­lion this year into English- and lo­cal-lan­guage pro­gram­ming around the world; next year, it plans to spend $7 bil­lion on li­censed shows and orig­i­nal ma­te­rial from the likes of David Let­ter­man and the Coen broth­ers. And then there’s what­ever Shonda Rhimes is cook­ing up.

2. The tech­nol­ogy

With an as­sist from its so­phis­ti­cated rec­om­men­da­tion en­gine and new video pre­views, Net­flix’s re­cently over­hauled user in­ter­face makes surf­ing more seam­less and en­joy­able.

3. The price

Net­flix counts more than 100 mil­lion sub­scribers (half of them abroad), who pay roughly $10 a month. Those sub­scrip­tions don’t cover costs—yet.


ESPN, which alone is spend­ing $7.3 bil­lion on con­tent this year, will launch its ser­vice next year—no word yet on whether NBA and NFL games will be on it. The Dis­ney-branded en­ter­tain­ment app, com­ing in 2019, will house Dis­ney, Pixar, Marvel, and Lu­cas­film movies, along with orig­i­nal films and TV se­ries.

Dis­ney is tap­ping BAMTECH to cre­ate its app. The stream­ing com­pany, which spun out from Ma­jor League Base­ball and is now ma­jor­ity-owned by Dis­ney, is con­sid­ered the gold stan­dard for stream­ing tech­nol­ogy. Most an­a­lysts agree that Dis­ney should keep the price low, but that will be tough with so much pre­mium con­tent go­ing to the app.

Net­flix’s The Crown. Right: The Last Jedi, from Dis­ney-owned Lu­cas­film.

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