Find the bright side
“When we get bored, we instantly pull out our phones,” says musician-producer Questlove, right (with actor-screenwriter Lena Waithe). “I embrace being bored. That’s when the best ideas come to you.”
Inspire attentiveness
“Most of us practice distraction throughout our lives, and I really believe whatever you practice will happen. Whatever you practice you will cultivate in your life. We talk about that as a company all the time. One of our core purposes is to actually practice focus.” Sadie Lincoln Cofounder and CEO, Barre3
Encourage daydreamers
“Sometimes it’s good to lose a little focus. I believe in giving people the opportunity to let their brains wander and expand. Sometimes you can’t see your goal until you look away from it.” Jermaine Spradley Executive editor, Bleacher Report
Nix multitasking
“Don’t force people to work on three or four projects at a time. This enables them to focus on a clear set of challenges while having room to explore all the nuances of the work.” Ray Sison Design director, Work & Co
Grant ownership
“It’s about accountability. When people feel ownership, they give a shit. When people give a shit, they feel focused.” Glenn Cole Founder and creative cochair, 72andsunny