7. RESPECT THINGS YOU DON’T UNDERSTAND.
Even as businesses work to project confidence in a competitive world, we all have to get comfortable with a higher-than-usual degree of messiness if we want to iterate at the pace of global change. “We can’t think about being perfect, we just have to keep moving forward,” says Dell Technologies’ Elizabeth Gore (page 21). Whether the topic is bitcoin or AI, we have to accept that our knowledge is incomplete, that lifelong learning is required. Actor Kate Hudson (page 64), who cofounded athleisure brand Fabletics, groans at the prospect of robots invading the retail experience—yet she acknowledges that her company will inevitably need to reckon with them.