Com­ing Clean

A guide to the com­pa­nies, in­gre­di­ents, and con­sumers driv­ing the “clean” beauty trend

Fast Company - - Contents -

A num­bers-driven look at the chem­i­cal-free beauty in­dus­try.

De­mand for health­ier in­gre­di­ents has spread beyond the din­ner plate.

In­ter­est in cos­met­ics and skin­care prod­ucts claim­ing to be “clean” and “nat­u­ral” has grown in the past two years, with no reg­u­la­tion around ei­ther term. “Nat­u­ral” per­sonal care and beauty prod­ucts gen­er­ated more than $1.5 bil­lion in U.S. sales in 2017, ac­cord­ing to Nielsen. And the trend isn’t slow­ing down. A new re­port from Grand View Re­search pre­dicts that the global or­ganic per­sonal care in­dus­try will reach nearly $25 bil­lion by 2025.

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