A BRIEF HISTORY OF W+K WORK
Get thee to Youtube to see these ad spots.
NIKE,“IS IT THE SHOES?”
When Spike met Mike. ’Nuff said.
NIKE,“IF YOU LET ME PLAY”
An anthem for female athletes, as young girls describe the positive power of sports.
ESPN,“THIS IS SPORTSCENTER”
Pro sports meets The Office. This longrunning campaign made the cubicles of ESPN look like the funniest workplace around.
MILLER,“HIGH LIFE MAN”
Directed by Errol Morris, these ads are still considered a high-water mark in wry copywriting.
HONDA,“COG”
A Rube Goldberg machine masterpiece that became one of the most awarded commercials of all time.
HEINEKEN,“BEER RUN”
Director David Fincher presents an actionpacked vision of what might happen when a Hollywood superstar like Brad Pitt runs out of beer.
COKE,“HAPPINESS FACTORY”
Created by W+K Amsterdam, the Emmy-nominated spot became one of the company’s most successful ads ever.
OLD SPICE,“THE MAN YOUR MAN COULD SMELL LIKE”
A silly, faux manly sense of humor propelled a struggling brand into the heart of pop culture.
P&G,“THANKS, MOM”
For the 2010 Winter Olympics, W+K gave us an emotional, Mom’seye view of the world’s greatest athletes.
CHRYSLER,“IT’S HALFTIME IN AMERICA”
A Clint Eastwood– narrated Super Bowl spot praised by Democrats and Republicans and parodied on SNL— a cultural hat trick.
SECRET,“RAISE”
This simple spot somehow made a deodorant commercial feel like an anthem for equal pay.
NIKE,“NOTHING BEATS A LONDONER”
A frenetically paced short film that doubles as an ode to the city, its culture, and everyday athletes—not just the superstars.