THE SENSES OF INTELLIGENCE
With their tenacious and prescient coverage of the beat of innovation, our Fast Company editorial colleagues uncover trends, opportunities, and insights well before they come into focus for so many others. Many of our marketing partners do the same with their strategic product and brand development efforts.
Often, marketers stand at the leading edge of change. And during the past year or so, the human agenda—the personalization and customization of products and services through data, artificial and human intelligence, behavioral insights into customers’ actions and habits—has become a through line of our storytelling and our partners’ consumer engagement.
We heard this in our programming at the Fast Company Grill in Austin, during South by Southwest, and we’ll see it come to life on July 9 and 10 in Milan, at the first-ever Fast Company European Innovation Festival, powered by Gucci. For this two-day iteration of our signature festival in New York, our editors will explore the theme of the Dawn of Superintelligence—an examination of the intersection between humanity and increasingly sophisticated technology—through thought-leadership panels, expert keynotes, and in-depth discussions for an audience of hundreds of leaders who will shape the future. For a smaller group, Fast Company will also host one of our signature Fast Track field trips in Florence, the centerpiece of which is a visit to the Gucci Artlab and Gucci Garden for a rare behind-the-scenes experience with the luxury brand’s creators and makers.
The Fast Company brand and business had a very successful 2018, and at the midpoint of this year, we are continuing the trend with an array of bespoke client solutions featuring customized programs that tap into that hunger for personalized, human-centric engagement for targeted audiences. Our partners in the Fast Company Grill—such as Citrix, Intrinsic, L’oréal, and Shopify—each built out activations that tapped uniquely personal tastes, desires, and experiences. In Milan, Gucci—our title partner and host—will help a community of European and global innovators explore the power of superintelligence to animate and leverage the senses in all-new products, services, solutions, and marketing. And from November 4 to 8 in New York, Fast Company will host its fifth annual Innovation Festival, a sweeping weeklong event that celebrates the future and all of its possibilities.
The more technology and data capabilities advance, the more we need to—and can—connect with each other in deeply personal ways.
At Fast Company, we’re dedicated to discovering this kind of superintelligence for our audiences and to leveraging it for our marketing partners. Let’s be in touch.