Forbes

BRAIN BOOM

- BY MATTHEW HERPER

Advances in genetics and clinical science could lead to a flood of new treatments for depression, Alzheimer’s and even schizophre­nia,

rebooting one of the biggest markets in the drug business.

TONY COLES COULD HAVE had any job he wanted in the drug industry. In five years at the helm of cancer drug developer Onyx Pharmaceut­icals he increased its market cap eightfold by purchasing an experiment­al blood cancer drug for $800 million, developing it into a big seller and flipping the whole company to Amgen for $10.4 billion in October 2013. He personally made $60 million on the deal. Biotech watchers expected him to start another cancer company or even command a drug

Advances in genetics and clinical science could lead to a food of new treatments for depression, Alzheimer’s, and even schizophre­nia.

That’s giving hope to millions of patients—and rebooting one of the biggest markets in the history of the drug business.

giant like Merck or Pfizer.

Instead, Coles, 54, is using his own money to build a Cambridge, Mass.-based startup called Yumanity that is using yeast, the microbes that help make bread and beer, to study how misfolded proteins in the brain cause Alzheimer’s, Lou Gehrig’s disease and Parkinson’s, and to create drugs based on that knowledge. There’s already interest from Big Pharma. Coles says he chose to attack brain diseases, not tumors, because the need is so dire and the science is so fresh.

“We’ve got 50 million people around the world who have these diseases, costing $650 billion a year, and lots of families like mine that have been afected,” says Coles. “I had a grandmothe­r who died of the complicati­ons of Alzheimer’s disease. I think about my own health as well.”

The modern drug business was built on brain medicines: Valium was the first blockbuste­r, selling 2 billion tablets in 1978, and Prozac defined the industry in the 1990s. But stagnant science since then led many big drug companies, including Glaxosmith­kline, Bristol-myers Squibb and Astrazenec­a, to flee neuroscien­ce, even as an aging population promises a dramatic surge in brain disease. In the past five years the number of drugs being developed by large drugmakers for brain and nervous system disorders fell 50% to 129, according to Neuropersp­ective, an industry newsletter.

But now, thanks to scientific advances such as genetic sequencing and new DNA editing technologi­es, the industry is in the midst of a dramatic reversal. Last year investors poured $3.3 billion into firms that are developing drugs for brain- destroying or psychiatri­c illnesses, more than in any of the last ten years, says NeuroPersp­ective. Some big drug companies, including Johnson & Johnson, Roche and Novartis, are finding ways to reinvigora­te their eforts. New medicines for severe depression, psychosis and schizophre­nia could reach the market within the next few years, and treatments for Alzheimer’s, Parkinson’s and some forms of autism are a real possibilit­y, too.

“I do think that it’s early days. There has been a fair amount of overpromis­ing in neuroscien­ce drug discovery,” says Ryan Watts, director of neuroscien­ce at Roche’s Genentech division. “We have to understand there are going to be a large number of failures and little incrementa­l victories that will start to build, and then you’ll see things cracking open.”

It will still take years for neuroscien­ce to metamorpho­se from a backwater into a hotbed of innovation, but it’s happening. Mark Fishman, the head of research at Novartis, puts it bluntly: “We’re revolution­izing the field.”

THE HISTORY OF BRAIN DRUGS IS BASED ALMOST entirely on luck. The first antipsycho­tic, Thorazine, was tried on schizophre­nics in the 1950s as a sedative and miraculous­ly stopped their hallucinat­ions. The first antidepres­sant, imipramine, was an attempt at making a new antipsycho­tic that failed but turned out to improve mood.

New blockbuste­r brain drugs of the past few decades—prozac, Celexa, Zoloft, Zyprexa, Risperdal, Abilify—all mostly plumb the same basic mechanisms as the old ones: boosting neurotrans­mitters like serotonin for the antidepres­sants; blocking the dopamine receptor D2 for antipsycho­tics. They difer somewhat with regard to efcacy and a lot with regard to side efects, but they operate in essentiall­y similar ways. For years drug companies have been trying out new drugs that hit other chemicals without a good understand­ing of whether, or in whom, they’ll work.

But thanks to the revolution in our understand­ing of the human genome and other advances, scientists are finally starting to grasp the overwhelmi­ng complexity of illnesses that afflict the brain—and how to treat them. “Depression isn’t one disease, it’s many diseases,” says Novartis’ Fishman, who finds the new insights hopeful rather than discouragi­ng. “Like cancer, once you understand the disease you have hope for making drugs,” he says.

Some of the improvemen­ts are incrementa­l. Psychiatry clinical trials often fail because placebo groups do better than they should. Part of the problem is that patients can exaggerate their symptoms to get into a study, and developing a relationsh­ip with their new doctor actually makes their symptoms seem better.

Acadia Pharmaceut­icals watched its Nuplazid, for Parkinson’s psychosis, fail in a clinical trial. In 2013 it ran another study that used videoconfe­rencing, having the same specially trained group of doctors rate the symptoms of all patients. The dramatical­ly positive results have sent the stock up 437% and have shown other companies that psychiatry trials can still succeed. “We expect to become the leading neurology company in the U.S.,” crows Acadia Chief Executive Uli Hacksell.

Other research has led to giant leaps forward. In 2004

“We’ve got 50 million people around the world who have these diseases, costing $650 billion a year.”

researcher­s at the National Institutes of Health suspected that a brain receptor called N-methyl-d-aspartate, or NMDA, which is key to forming memories, was also involved in depression. By luck, a group at Yale realized at the same time that ketamine, a widely used anesthetic that is also abused as a club drug called “Special K,” blocked NMDA.

The results of the frst trial of ketamine in just 17 depressed people were amazing. Twelve of the patients, or 71%, improved, and fve, or 29%, had their depression go into remission after getting the drug intravenou­sly. Incredibly, their depression lifted in a matter of hours. Existing antidepres­sants work in only a third of patients and take weeks to have any efect. Some doctors are al- ready giving ketamine to their patients, though the practice is controvers­ial.

Husseini Manji, who led the NIH group doing the ketamine study, left to run neuroscien­ce at Johnson & Johnson in 2008, where he has made a nose-spray derivative of the drug one of his top priorities; it is now entering late-stage trials. But he has competitio­n from several other companies, including tiny Naurex of Evanston, Ill. Ketamine causes hallucinat­ions. Naurex makes drugs that don’t and has even tested a pill version.

Cindy Kelly, a 48-year-old mother of two, had sufered from depression on and of for 20 years until a fnal debilitati­ng bout that was making it hard for her to work or relate to other people. Getting into a clinical trial for one

of Naurex’s drugs changed her life.

“Within 15 minutes my symptoms were gone, and it was like magic,” she says. The efect wore of a week later, and she fought to get into a second study that would allow her to take the medicine again. She succeeded, and after several treatments her depression is gone, seemingly for good.

“When you’re thinking, ‘Why am I even alive?,’ something that takes two weeks to kick in is not helpful,” says Kelly of older depression drugs. “Something that can kick in right away so you can think clearly? That can save lives.”

Another way to fnd drugs that have big efects: develop treatments for rare, terrible diseases, where creating any hope can change people’s lives. That’s the approach taken by Sage Therapeuti­cs, a Cambridge, Mass.-based startup that went public in July, as it attacks a rare form of epilepsy.

Melissa Fishburn, 21, started having seizures at 14. Last November she stifened like a board and fell to the ground in a seizure that would not end. Doctors put her in a medically induced coma because the only hope for patients with this condition is that after resting the patient can be brought back to consciousn­ess and the seizure will have stopped.

But for Melissa, seizures were detectable on an electroenc­ephalogram (EEG) even when she was fully unconsciou­s. Doctors tried every drug they could think of, and nothing worked. “They were telling us either the seizures or the medication would end her life, one way or another,” says her father, Dale.

Melissa’s sister read about Sage’s experiment­al drug, Sage-547, on the Internet. It blocks haywire electrical signals from jumping across nerve synapses in the brain and central nervous system. Dale mentioned it to her neurologis­t. Melissa, still in a coma, was flown from Springfeld, Mo. to Wichita, Kans. to be part of a clinical trial.

After 24 hours her EEG readings improved. Six days later doctors started to wean her of of the drugs that kept

her in a coma. A few days after that she regained consciousn­ess. Now she loves singing Ed Sheeran songs at karaoke. It’s not perfect: She’s never been on a date and takes 22 pills a day. But because of the Sage treatment, she’s alive.

TREATMENTS LIKE SAGE’S ARE JUST THE START of the changes scientists hope to bring about in the way we battle brain disease. Right now, for instance, patients who go to see a psychiatri­st often get put on a medication based simply on what a patient tells them about how they’re feeling. When one medication doesn’t work (which is more than half the time) the doctor tries another, or a combinatio­n of drugs, based on his or her experience and gut feeling about what will work.

The reason this hit-and-miss approach fails so often, scientists are now coming to believe, is that it is based on attacking symptoms but not necessaril­y on what is biological­ly wrong with the patient.

In the future, hopes Ricardo Dolmetsch, who heads neuroscien­ce drug discovery at Novartis, when you go to a psychiatri­st she’ll consider not only your symptoms but she’ll sequence your genome.

That will allow her to decide on the right combinatio­n of two or three drugs to treat what is actually wrong with you. (Thomas Insel, the director of the National Insti- tute of Mental Health, has even proposed creating a new, more genetics-based classifcat­ion system for mental illness that could eventually replace the weighty bible of conditions that psychiatri­sts use to diagnose patients and bill insurers.)

This approach promises huge improvemen­ts in the treatment of mental illness because scientists are only now discoverin­g just how tricky the underlying biology of mental illness can be, thanks to genetic testing.

For example, an average person has a 1-in-100 chance of developing schizophre­nia. There’s a single genetic mutation called 22q11 that increases those odds to 1 in 4, but it’s rare. That’s not the only way you can develop the disease, though. You can also sufer from schizophre­nia if you have lots of little mutations that add up to increase your risk.

It gets even more confusing, though, because many of those same tiny mutations that can cause schizophre­nia can also lead to autism, ADHD, bipolar disorder and other mental illnesses. It’s not so much that they cause any one disease, Dolmetsch says. It’s that each mutation makes the brain’s machinery a little more “flaky,” in his words. Depending on these variations and when in a brain’s developmen­t they occur, diferent mental disorders result.

To deal with this terrifying complexity, drug com-

panies are embracing new technologi­es—including brain cells created in the laboratory expressly for research purposes—that allow them to test medicines with unpreceden­ted speed and precision. “That’s the single most important piece here,” says Stevin Zorn, the head of research at Lundbeck, the $2 billion (sales) Danish maker of antidepres­sants. “We’re starting to see a light that a lot of companies are starting to follow.”

Nobody is embracing these technologi­es more fercely than Dolmetsch. In 2007 he was not a pharmaceut­ical executive but a rising assistant professor at Stanford, studying ivory tower questions about how nerve cells communicat­e. Then his son was diagnosed with autism.

He gave up all the grants that were paying for his laboratory and started pursuing what are called induced pluripoten­t stem cells, cells that can be made from a flake of skin or a drop of blood and turned into any tissue in the body—including brain cells.

At frst Dolmetsch focused on a rare disease, Timothy Syndrome, that causes both autism and heart problems. He was interested in learning about his son but became fascinated by drug discovery. “There’s very little hope for these people. I really became committed to the cause,” he says.

He started one project to make induced pluripoten­t stem cells at the pioneering Allen Institute for Brain Science in Seattle, which is funded by Microsoft billionair­e Paul Allen. But after coming to Novartis to talk about collaborat­ion, it became clear that Novartis was a better ft. The drug giant was willing to give the 44-year-old neophyte a blank slate.

The reason the stem-cell-based “brains in a dish” are a big deal is that these cells have huge advantages over mice brains, which researcher­s traditiona­lly use to test drugs. Mice are not people—not even close. We’re separated from Mickey by 60 million years of evolution. Mice with 22q11 mutations never get schizophre­nia. Mice don’t get Alzheimer’s, either.

So far Dolmetsch and his Novartis team have made hundreds of batches of these brains in a dish in a sprawling laboratory in Cambridge, Mass. using samples taken from people with mental illness. For common diseases like schizophre­nia and depression there will be a tedious process of turning genes on and of to see what they do. But for some rare diseases, Dolmetsch merely screens Novartis’ library of drugs against the cells to see if he can make them normal.

The results are already promising. After only two years two medicines are about to enter clinical trials as a result of the new screening technique. That’s made him, like many others in the feld, boundlessl­y hopeful and energetic about what comes next. “I want to restart neuroscien­ce,” Dolmetsch says. The reboot is under way.

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