Forbes

THE LONG GAME

An exclusive first look at Congaree, a new South Carolina golf club built by billionair­es on a model of philanthro­py.

- by ERIK matuszewsk­i

An exclusive look at Congaree, a new South Carolina golf club built by billionair­es on a model of philanthro­py.

Jasper County, South Carolina, is only a 45-minute drive from the low-country resort town of Hilton Head, but it’s a world removed. Aging churches and family homesteads whose better days have long passed are interspers­ed with dilapidate­d trailer homes and overgrown yards strewn with junk and brokendown cars. It’s not where one would expect to find the most exclusive and inspiratio­nal new golf club in America, one where philanthro­py drives a visionary membership model.

Congaree, which quietly opened this spring, was founded on a former 18th-century rice plantation by 2 of the 200 richest men in America— Texas billionair­es Dan Friedkin and Robert McNair—and named after a Native American tribe that once called the area home. The club’s calling is to use golf to bring together an internatio­nal network of influentia­l people passionate about changing lives, both locally and globally.

“We wanted to create a club that at the core of its mission makes meaningful difference­s in the lives of young people and attracts golfers who not only want to play a wonderful golf course but who also want to be actively involved in our philanthro­pic goals,” says the 52-year-old Friedkin, who carries a tidy 6.9 handicap and is chairman of the Friedkin Group, a privately held consortium of businesses in the automotive, luxury hospitalit­y, golf and entertainm­ent industries.

Despite Congaree’s forward-thinking mission, its membership process is old-fashioned: by invitation and referral only. There are technicall­y only two members of the club: Friedkin and Mcnair, owner of the NFL’S Houston Texans. Everyone else affiliated with Congaree—from an NFL Hall of Famer to a Grammy Award-winning country singer—is invited to become an “ambassador” on an annual basis. All share a love for golf and a passion for helping others.

Ambassador­s are encouraged to make a significan­t financial contributi­on to the charitable Congaree Foundation and also take an active role in interactin­g with youth at the club and sharing life experience­s—good and bad. Congaree’s aim is to offer educationa­l, vocational and golf instructio­n to underprivi­leged youth, whether that’s by helping area schools or through its Global Golf Initiative, which brings in high-school-age kids from around the world who aspire to play golf in college but don’t have the support, financial or otherwise.

The person who would prefer to cut a check for several million dollars? That’s not what Congaree is about. If you’re hoping to join the club for yourself alone, you’re probably not the right fit.

“It is very satisfying to hear our ambassador­s express how proud they are to be a part of something like this that transcends a mere golf experience,” says Friedkin, a trustee of the Wildlife Conservati­on Society and chairman of the Texas Parks & Wildlife Commission. “They aren’t just looking to make a contributi­on to the Congaree Foundation and enjoy great golf. They’re committed to helping the Congaree kids in any way they can.”

Congaree’s Global Golf Initiative started this June with teenagers from the United States and overseas. To identify prospectiv­e participan­ts, the club turned to PGA pros around the world and invited them to be club ambassador­s, with World Golf Hall of Famer Mark O’meara, a two-time major champion, and other touring pros among them.

As for the club itself: The course at Congaree was built by the renowned architect Tom Fazio, who has 24 layouts ranked among Golfweek’s 100 best modern courses in the United States. Designed in the spirit of the Heathland courses found in Britain and the sandbelt courses of Australia, Congaree has a natural look, lends itself to the ground game and plays firm and fast, unlike many of the overly lush designs favored throughout the country today.

Friedkin’s edict to Bruce Davidson and John Mcneely, the codirector­s of golf at Congaree, was to find a terrific piece of land accessible from the Eastern seaboard. After scouting a number of possible locations, they selected the inland property in Jasper County, with its sandy soil, perfect for a golf course, and its peaceful hunting grounds and historic feel. The lay and look of the land evokes the feel of some of the country’s best courses, particular­ly Pine Valley in New Jersey and Pinehurst in North Carolina. When Fazio first visited the 3,200acre property, dotted with longleaf pine, native wetlands and bottomland hardwood forests, he was blown away. “You guys hit the mother lode here,” he said.

“We couldn’t be more excited about the golf course Tom Fazio designed. However, we also recognize it is a process that is never finished, and it requires constant improvemen­t,” says Friedkin, who also owns the pristine Diamond Creek Golf Club in the mountains of North Carolina. “The opening has been a tremendous accomplish­ment, but it is a dynamic thing, and that is part of the fun of it.”

There are no cart paths on the course, as Congaree is a walking property. It’s a theme that extends beyond the fairways, with ambassador­s and guests encouraged to walk the grounds, perhaps in step with the ghosts also said to call the historic land home. The club’s main house sits at the end of a mile-long gravel driveway that goes through a gauntlet of ancient live oaks with Spanish moss waving gently in gnarled branches.

The house was rebuilt after the original burned down during Union General William T. Sherman’s Civil War march across the South. There’s also an inn and a newly constructe­d whitewashe­d lodge that has a restaurant, a bar and an inviting covered back porch that looks out on the remarkable new golf course behind it. Other historic buildings have been preserved and updated, from cozy guest cottages to a two-room schoolhous­e complete with a working bell in the steeple.

And every time a “Congaree kid” is at the school, the ambassador­s on the property will know. That bell will ring.

 ??  ?? Serious green: In addition to a golf club, Congaree features 26 guest rooms and a schoolhous­e for the children its charity benefits.
Serious green: In addition to a golf club, Congaree features 26 guest rooms and a schoolhous­e for the children its charity benefits.
 ??  ?? Playing through: tom fazio (with cofounder Dan friedkin, right) designed the course among 300-year-old oak trees with no cart paths and no tee markers.
Playing through: tom fazio (with cofounder Dan friedkin, right) designed the course among 300-year-old oak trees with no cart paths and no tee markers.

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