1OO GREATEST BUSINESS MINDS
GREATEST LIVING BUSINESS MINDS
ESSAYS BY BEZOS • GATES ZUCKERBERG DELL • MUSK • BUFFETT PAUL MCCARTNEY OPRAH • CHESKY SCHWAB • TRUMP PETER LYNCH BOGLE • BRANSON KOCH • EISNER MARTHA STEWART WELCH • TURNER WYNN • DORSEY ARNAULT • BENIOFF DIDDY • SANDBERG BONO • ARMANI MURDOCH • PRADA LI KA-SHING ICAHN • DILLER SLIM • PICKENS WHITMAN • MILKEN JAMES PATTERSON PEROT • BLOOMBERG AND 61 MORE
To celebrate a magazine that has always championed the power of the individual, we have amassed what we believe to be the greatestever collection of business essayists—100 entrepreneurs, visionaries and prophets of capitalism who have shaped the past century. And we’ve complemented this A-to-z encyclopedia of ideas with the greatestever portrait portfolio in business history, all taken by the amazing Martin Schoeller, who literally traveled around the world for it. The result is a visual time capsule and master class in entrepreneurial thinking conveyed in 100 anecdotes, lessons and ideas.
While Forbes prides itself on quantifiable lists— the richest, the biggest, the highest—assembling a list of the 100 greatest business living minds is inherently subjective. More than a dozen editors met dozens of times over two years, winnowing an initial roster more than three times as large. In the end, we opted for doers over theoreticians, disruptive entrepreneurs over those that inherit or CEOS that maintain. We sought people who had either created something with a lasting impact on the world or innovated in a way that transcends their given field. We also required that the honorees actively participate in the project—all these essays are original, wisdom from the sages themselves.
While the advice is tailored to the future, this list reflects, to a large degree, the achievements of the past, for both Forbes and the greater business world. It was the American century, and our roots and readership lean that way. It was also a period that skewed older and whiter and male.
That said, change is coming: Twenty-three people on the list are nonwhite. Twenty-five are not American, including 11 from Asia, the world’s most dynamic business region. Ten are women, and 11 are under 50. When someone reads the 200th anniversary issue of Forbes, I expect all these numbers will increase substantially.
Such dynamism is the magazine’s lifeblood—it’s what makes Forbes as relevant now as it was in 1917. —Randall Lane, Editor, Forbes Magazine