Forbes

FORBES @ 100: POWER CUT—JULY 15, 1976

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America’s long, dangerous dependence on foreign oil.

Sign of the timeS Vandemoniu­m

the Big three automakers were on track to sell 520,000 vans in ’76, up nearly fivefold in six years. the trend had started “in California when surfers began using cargo vans as luxury campers. the fad has spanned manhattan and [reached] into prim New england.” AmericA wAs one of the world’s two superpower­s, but it remained dangerousl­y dependent on foreign oil. The 1973 OPEC embargo—imposed on America in retaliatio­n for weapons sales to Israel during the Yom Kippur War—had cost the United States between $10 billion and $20 billion in gross national product (upwards of $86 billion today) as well as 500,000 jobs. It exposed the country’s extreme dependence on foreign oil, a “vulnerabil­ity to supply interrupti­ons [that] will get worse, not better.” Sure enough, another oil shock would hit in 1979 after the Iranian Revolution. As America sank into another recession, blockslong lines at gas stations nationwide again became a daily test of endurance. Despite the warning calls sounded by Forbes and many others, reliance on foreign oil worsened in the ensuing decades, reaching a peak of nearly 3.7 billion imported barrels a year in the mid-2000s. That figure has declined by 22% since, as technologi­cal advances such as hydraulic fracking and horizontal drilling have offered access to new U.S. oil and gas reserves.

notAble And newSworthy brighton beach millions

Neil Simon didn’t need to blow his own horn: He was a “one-man entertainm­ent conglomera­te” who earned in the mid–seven figures just for the film outline of The Odd Couple; he had also written 1976’s Murder by Death (below).

AmAzing Ad yankee Doodle Diesel

Southern Pacific launched a fleet of red, white, blue and gold trains to mark the country’s bicentenni­al— freight locomotive­s that continued to do “a job we’ve been doing for 125 of the 200 years we’re celebratin­g in 1976.”

the editor’S deSk Their Highnesses

more than 10,000 spectators attended the second annual gathering of hot-air balloonist­s, hosted by malcolm forbes at his Normandy estate. each paid $2.20 (roughly $10 today) to see pilots from a dozen countries, all personally selected by malcolm, maneuver their buoyant craft through the skies.

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