SASSY JONES

HEADQUARTERS: Richmond, Virginia

FOUNDER: Charis Jones (CEO) EMPLOYEES: 28

After years working in sales at Geico, Sysco and more, Jones sold her Mercedes to fund her jewelry company, Sassy Jones, in 2013. Early on, she would drive to trade shows with her newborn twins in tow. By 2017 she was exhausted. Tempted to return to sales, she first tried online marketing. She created livestream tutorials known as “Sparkle Parties” to teach customers how to style the accessories—and offered special promotions the night of the parties. With people stuck at home, Sassy’s sales tripled to $1.5 million per month. Up next: Home Shopping Network will start offering her accessories in November.