Leesa Sleep

founders: Jamie Diamonstein, David wolfe (ceo)

Equity raised: $30 million Estimated 2017 revenue: more than $150

million Lead investors: one better ventures, titlecard capital

What it does: makes mattresses and sells them online and at west elm stores. ceo wolfe, a veteran of direct-to-consumer marketing, and Jamie Diamonstein, a third-generation mattress executive, founded leesa in 2014. it’s one of dozens of companies upending the $15 billion industry. “everybody recognizes that traditional retail foot traffic is down dramatically,” wolfe says. “it is happening really quickly.” leesa, based in virginia beach, is a b corp, with a clear social-impact strategy: it donates one mattress for every 10 it sells— it has given away about 20,000—and works with more than 50 homeless shelters.