Zola

founders: shan-lyn ma (ceo), nobu nakaguchi $41 million Equity raised: more than Estimated 2017 revenue:

$120 million

Lead investors: canvas ventures, lightspeed venture partners, kevin ryan, thrive capital

What it does: runs an online wedding registry. Zola holds no inventory, leaving that risk to its more than 500 vendors, including kitchenaid and Dyson. two innovations it brings to the $19 billion industry: couples can choose when to receive their shipment and can digitally exchange unwanted gifts in advance. ma, who previously ran gilt taste, says she learned what to do and what not to do from that shuttered online retail site.