A GREAT AMERICAN EXPORT

it’s not outrageous anymore to envision a sports world in which nba teams are worth more than their NFL counterparts. investors believe the nba has far greater potential to grow overseas than the NFL, which has struggled beyond the U.s. the average NFL franchise is worth $2.5 billion, 52% more than the typical nba team, but that spread has been more than halved in the past five years. the nba is already selling at higher multiples: recent deals for the nets and rockets value the teams at roughly eight times their regular-season revenue; NFL franchises are worth closer to six times revenue.