Fortune

FROM SEA TO FORK

Aquacultur­e disruptors offer unexpected ways to safeguard our planet.

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BY 2050, THE PLANET’S POPULATION IS

expected to balloon to 10 billion, according to the UN. With more people to feed than ever before, finding sustainabl­e food solutions amid a growing climate crisis is a top concern for the food industry. Some market disruptors are tapping into what could be an overlooked approach to our future food problem: aquacultur­e.

Aquacultur­e includes farming and harvesting in the water, such as growing certain aquatic plants and fish farming. While the practice is not new, aquacultur­e remains a largely untapped method of food sourcing. Only a fraction of our global food supply production comes from aquatic farming—about 2% to be exact—despite our oceans making up more than 70% of earth’s surface, according to the National Oceanic and Atmospheri­c Administra­tion.

“Our oceans have long been an important food source. They have tons of natural potential to feed us and future generation­s through sustainabl­e seafood farming,” said Catarina Martins, chief sustainabi­lity officer at Mowi, an industry leader in sustainabl­e fish farming and the world’s largest producer of farmraised Atlantic salmon. “Feeding our growing population with healthy, accessible seafood while lessening our carbon footprint is Mowi’s priority.”

The Bergen, Norway–based company’s multifacet­ed sustainabi­lity initiative, Leading the Blue Revolution, is designed to produce food in a way that respects the ocean’s assimilati­ve capacity, allows local communitie­s to flourish, and offers consumers tasty, highqualit­y products. Mowi delivers on this mission by maintainin­g full internal control of its value chain. From the early phases of the salmon’s breeding to the final stages of product processing and logistics, the company ensures traceabili­ty of its raw materials and cuts waste across the production chain where possible.

“We, at Mowi, believe that producing more food from the ocean is an integral part of dealing with the major issues humanity is facing, including food security and climate change,” says Martins. “We have the opportunit­y to position the aquacultur­e industry as a solution to tackling these global challenges.”

There’s also the health bonus: Salmon is known as a superfood because it’s chock full of important nutrients, such as omega-3 fatty acids, protein, selenium, and vitamins A, B12, and D. And the general public is becoming more aware of these benefits. Consumptio­n trends show that people are now eating more fish and other seafoods, according to the UN Food and Agricultur­e Organizati­on, making fish farming the next future-forward food source.

“Mowi is dedicated to ‘sea to fork’ production, which puts sustainabl­y sourced, healthy salmon on the plates of consumers worldwide,” says Mowi chief operating officer Ola Brattvoll. “Balancing the benefits for both customers and the environmen­t is extremely important.” ■

 ?? ?? AQUACULTUR­E FISH FARMS IN HAVERØY, NORWAY, SUPPORT MOWI’S SUSTAINABL­E SEAFOOD FARMING.
AQUACULTUR­E FISH FARMS IN HAVERØY, NORWAY, SUPPORT MOWI’S SUSTAINABL­E SEAFOOD FARMING.
 ?? ?? FARM-RAISED MOWI ATLANTIC SALMON PRODUCT IS BEST AQUACULTUR­E PRACTICES (BAP) CERTIFIED.
FARM-RAISED MOWI ATLANTIC SALMON PRODUCT IS BEST AQUACULTUR­E PRACTICES (BAP) CERTIFIED.

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