Franchising Magazine USA

TRUBLUE TOTAL HOUSE CARE’S NEW PRESIDENT BRINGS NEW PERSPECTIV­ES TO GROWING FRANCHISE

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When Sean Fitzgerald was in business leadership for a national in-home care franchise, he realized something was missing - franchisee­s were able to help provide the physical care services needed to keep older adults in their homes, but it was hard to find a company to care for the houses themselves. Now Fitzgerald is pleased to be in a position to help provide those property maintenanc­e and repair services as the President of TruBlue Total House Care. TruBlue is a national franchise that provides a helping hand around the house – inside and out. TruBlue’s services include tackling to-do list chores, handyman services, house cleaning, maintenanc­e, yard work, senior home modificati­ons and seasonal projects, all handled by a dedicated House Care Manager. TruBlue, which launched in 2011, strives to provide affordable, worry-free living for seniors and hassle-free living for busy families by providing convenient, full-service, trustworth­y house care services. “TruBlue is an exciting franchise opportunit­y because, with my experience­s in senior in-home care and my own personal experience, I know that the other half of the aging-in-place equation is the home itself. There are many companies providing in-home care services, but the caregivers can’t take care of the house or make the senior safety modificati­ons if needed,” Fitzgerald said. Since Fitzgerald joined the staff, new franchisee­s are also required to complete the Senior Home Safety Certificat­ion program through Age Safe® America. The company also launched a partnershi­p with SimpliSafe™ home security systems to provide additional peace of mind for families trying to help their family members age safely at home.

To learn more about TruBlue franchise opportunit­ies visit www.trubluefra­nchise.com.

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