DRYBAR NAMES LIZ WILLIAMS CHIEF EXECUTIVE OFFICER

Drybar Holdings LLC, the leading hair styling service specializing in blowouts, announces Liz Williams will join the company as Chief Executive Officer, effective immediately.

Williams brings extensive experience and a proven trackrecord in worldwide brand development, digital marketing, multi-unit operations, and franchising.

“I am so thrilled to welcome Liz, our first female CEO, into the Drybar family”, said Alli Webb, Founder of Drybar. “After ten fulfilling and successful years in business, she will help usher in a new era for the brand and expand upon our vision both in the U.S.

and internationally.”

“We are excited to welcome a visionary leader like Liz to the

Drybar family at this pivotal moment as we reopen our shops,” said Michael Landau, chair of Drybar’s board. “Liz is a resultsoriented leader with a history of partnering with team members and franchisees to deliver amazing consumer experiences and growth.”

Williams will oversee Drybar’s 140+ retail shops, which include corporate and franchise operated locations.

“Drybar has created a category and cult brand with passionate and loyal consumers; I am very excited and honored to be joining the

Drybar family at such a pivotal time in the Company’s history,” said Williams. “I look forward to guiding the organization as we reopen our shops safely for our customers and team members while also leading Drybar through the next phase of growth. I plan to partner with all of our stakeholders to enhance our customer experiences while continuing a culture of innovation as we expand across the U.S. and the world.”

www.thedrybar.com