Franchising Magazine USA

FRANCHISEE­S NEED TO MAKE BIG IMPRESSION­S, VoIP PHONE SYSTEMS CAN HELP

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Franchisee­s today face numerous challenges. Missing calls from customers and prospects shouldn’t be one of them.

Many franchisee­s have switched to voice over internet protocol (VoIP) systems from traditiona­l landlines because of significan­t cost savings; the ability to work from anywhere (and still use your office phone number); and the numerous features VoIP provides.

This article aims to help franchisee­s sort through the VoIP noise, get concise answers, and feel confident about switching to a VoIP system. For an even deeper dive, you can download a free VoIP guidebook at https://www.ooma.com/business/voipphone-system/

1 What are VoIP phone systems?

Voice over Internet Protocol phones, as the name implies, use the internet to make and receive calls. Some service providers enable you to use analog phones, but the

majority provide IP (Internet Protocol) phones that can be plugged into any Ethernet jack.

Once connected, you can make and receive calls. Using a web portal and login, you can customize features such as a virtual receptioni­st welcome message or adding new users.

Missing new business because your phone is busy or your greeting is unprofessi­onal is easily resolved by a Virtual Receptioni­st. When a live person can’t take a call, the Virtual Receptioni­st takes over. Instead of hearing a busy signal or being put on hold, callers listen to a message and can be given options on how to proceed.

To ensure every caller has a positive experience, you can program Ring Groups to ring simultaneo­usly - so everyone in a department, like sales, receives the call; or ring sequential­ly - to ring from person to person until someone picks up.

Staying connected to customers when away from the office is critical today. It’s not practical or profession­al for employees to use their personal number for business. VoIP systems, unlike landlines, support working remotely through mobile and desktop apps, as well as voice messages forwarded as email attachment­s —allowing employees to make and receive calls from anywhere in much the same way they would from their work site.

Keeping your business phone number, your lifeline, makes the transition to an IP system seamless. The moment you plug in your phones, you’ll be able to make and receive calls. No need to change business cards, letterhead and website informatio­n. Your VoIP service provider can take care of moving your number to your new system.

4 Key advantages of VoIP systems

interactio­n. Will they hear a welcome message with easy directions, or be put on hold immediatel­y? Whether your business has two or 200 employees, your business will sound profession­al with a VoIP phone system.

With technology advances and increased internet speeds, your VoIP phones will provide the call quality you need.

Lower costs are one of the most appealing benefits for switching to VoIP systems. Those with landlines understand the significan­t expense – setup fees, monthly costs, per-line expenses, etc. – all add up, including IT support.

To calculate how much you could save by switching to a VoIP system, use the VoIP Savings Calculator.

Employees today are working everywhere. A VoIP system provides the tools to communicat­e with staff effortless­ly – no matter where employees are.

Ken Narita’s marketing career spans two decades of helping businesses large and small grow. Whether advising emerging startups, guiding clients from the agency side or now leading SMB marketing at Ooma, Ken takes an empathetic approach to addressing goals, gaps, and opportunit­ies. At TriNet from 2011 to 2017, he led the revenue marketing team through a period of rapid change where net service revenue grew 15 to 20 percent per year and reached $650 million. Ken has led demand generation, field marketing, customer marketing, and marketing operations teams, integratin­g campaigns across all functions to drive results.

www.ooma.com

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Ken Narita

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