Franchising Magazine USA

CELEBRITY-FAVORITE THE WHIMSY COOKIE COMPANY PARTNERS WITH MEMPHIS BUSINESSES TO BRING NEW ITEMS TO THE MENU

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The Whimsy Cookie Company, known for its secret sugar cookie recipe, is now adding coffee and caramel to their menu. Whimsy, alongside Memphis based J. Brooks Coffee Roasters have developed two roasts exclusive to the cookie company. In addition, the cookie franchise is partnering with Memphis famed Shotwell Candy Co. in an effort to propel all the brands forward across the USA.

Whimsy will be selling their two blends by the cup and in 12 oz. ground coffee bags in stores and online. The blends include Morning Whimsy, a light breakfast blend that has bright, citrus notes in a velvety body, and Magic Roast, a medium bean with pleasant stone fruit notes and a smooth milk chocolate finish. Both blends consisting of 100% specialty beans from Costa Rica and Peru.

“As a quality coffee roaster in the same hometown as Whimsy’s headquarte­rs, we know our product will help Whimsy fans enjoy their treats even more,” Said John Pitman.

Shotwell Candy Co, known for its addicting and gourmet caramel and toffee candies, is a national award-winning and acclaimed Memphis business.

“One of the most important things to our brand is staying true to who we are, and we’re excited to partner with Whimsy because they also reflect these values,” said Shotwell founder Jerrod Smith. “They are dedicated to their products and devoted to their customers, and this is a great opportunit­y for us to work together with one common goal.”

Capturing the hearts of all who take a bite of their famous cookies, Whimsy has become well-loved by people nationwide.

Visit whimsycook­ieco.com

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