EDIBLE® IS RIPE FOR FRANCHISE GROWTH AROUND THE GLOBE WITH LAUNCH OF NEW PROTOTYPE

Edible®, one of the world’s most beloved and leading gift and treat destinations, is reflecting on a record breaking six months.

It has signed a total of 37 new franchise agreements since January. Now, Edible is aiming for its next ambitious growth goal: to sign 80 to 100 new franchise agreements in the US and to find new franchisees for five international countries between now and the end of the year.

“We have an entrepreneurial and experienced management team and same store sales have increased significantly year over year with 38% in April, 45% in May and 55% in June,” said Patricia Perry, vice president of franchise development. “My team is eager to bring in candidates who are extremely driven, heavily involved in their communities, passionate about providing exceptional customer experiences and eager to use a no limits approach to driving sales in their stores.”

With a brand-new store prototype rolling out which will provide visibility and transparency to the back of the house and a dynamic in store experience, Edible is remaining fresh and buoyant in a time of uncertainty. Deemed an essential business, the brand was able to keep the majority of stores open and revenue flowing. Recently, it also launched a “Manage-To-Own” program, allowing qualified candidates with a desire and passion to become entrepreneurs an opportunity to make an initial investment of $30,000, participate in extensive training and be awarded an Edible franchise.