JUICE IT UP! ELEVATES SUSAN TAYLOR TO PRESIDENT & CEO

Juice It Up!, one of the nation’s leading handcrafted smoothie, açaí bowl and raw juice chains, today announced the promotion of Susan Taylor to President and Chief Executive Officer.

Susan joined Juice It Up!’s senior leadership team last September as VP of Operations. A restaurant industry veteran of nearly 30 years, 14 of which were with Jamba, Taylor will lead Juice It Up!’s next phase of growth, leveraging her extensive franchise system background to emphasize growth in same store sales, average unit volume, unit count and franchisee profitability.

“Susan is a dynamic, people-oriented brand builder and franchisee advocate who is highly strategic and successful at driving results. Since coming on board last year, she has made huge contributions in furthering the evolution of the Juice It Up! brand” said Chris Britt and Ed St. Geme.

“I’m thrilled and humbled to have been given the opportunity to lead this talented team and continue our forward momentum in capturing a larger share of the market, which we are well poised to do,” said Taylor. “I am looking forward to really digging in and uncovering unique ways to increase franchisee growth and profitability and strengthen the guest experience while taking Juice It Up! to new heights.”

For more information about the Juice It Up! brand, its history and leadership team, and available franchise opportunities, visit www.juiceitupfranchise.com