Sweet Stuff

Golf Vacations - - News - by Terry Ross

As the sport of golf has been more and more as­so­ci­ated with an ath­letic en­deavor over the past cou­ple of decades, so have the spe­cialty shoes that play­ers are wear­ing these days that re­flect the style, per­for­mance and com­fort of the sport­ing life. Hence the cur­rent trend of pop­u­lar golf shoes more re­sem­bling ten­nis or run­ning shoes rather than the ridged dress shoes of yes­ter­year.

FootJoy has taken this idea to its most tech­no­log­i­cal level yet with the in­tro­duc­tion of its Hyper­flex golf shoe that has the ap­pear­ance of a run­ning or ath­letic show and is be­ing hailed by the com­pany as “the most dis­tinc­tive footwear cat­e­gory in its history.”

Fea­tur­ing a very light and cool feel, this golf shoe gives great sup­port for the golf swing yet looks and feels like a run­ning shoe and is very light on the feet. Good trac­tion and styling goes with this shoe’s com­fort­able feel, but the tech­nol­ogy un­der the hood is what makes it go.

“Our de­sign­ers have car­ried out re­search in civil en­gi­neer­ing and con­struc­tion to cre­ate the dis­tin­guish­ing aes­thet­ics of Hyper­flex, which are also fun­da­men­tal to its per­for­mance,” said Doug Robin­son, Vice Pres­i­dent of De­sign and De­vel­op­ment World­wide for FootJoy. “Ev­ery area of this shoe has been care­fully con­sid­ered, in­cor­po­rat­ing ex­cep­tional crafts­man­ship and in­no­va­tive com­po­nen­try to cre­ate an in­cred­i­bly flex­i­ble and light­weight, yet sta­ble plat­form from which to swing.”

The most strik­ing fea­ture of the new Hyper­flex golf shoe is the up­per. Most ath­letic shoes are con­structed with soft, mesh up­per ma­te­ri­als that are ideal for run­ning and ac­tiv­i­ties that don’t re­quire a lot of lat­eral move­ment. How­ever, for FJ’s re­search & de­vel­op­ment team, the key was to keep those com­fort qual­i­ties in place while also de­liv­er­ing the sup­port, sta­bil­ity and wa­ter­proof char­ac­ter­is­tics re- quired for golf. Through ex­ten­sive test­ing, this bal­ance was achieved utiliz­ing an en­gi­neered ma­te­rial never be­fore used in golf shoes, called Flex­Grid.

The very dis­tinct Flex­Grid up­per was inspired by the Leonard P. Zakim Bunker Hill Bridge in Bos­ton, Mas­sachusetts. When view­ing this type of ca­ble-stayed bridge at dif­fer­ent an­gles, the ca­bles cre­ate a grid of­fer­ing tremen­dous strength and sup­port, all while main­tain­ing a sleek, light­weight and tech­ni­cal ap­pear­ance--sim­i­lar to Flex­Grid.

The Flex­Grid ex­oskele­ton is strong enough to keep the foot from rolling lat­er­ally dur­ing the golf swing but also con­forms to the foot and al­lows it to flex.

The base layer that sup­ports the ex­oskele­ton con­sists of a tight-knit, light­weight, soft, flex­i­ble, wa­ter­proof mesh, which al­lows for max­i­mum com­fort, breatha­bil­ity, flex­i­bil­ity and air­flow. The com­bined lay­ers pro­duce a golf shoe that wraps the foot in the com­fort of an ath­letic shoe with the ad­di­tional sup­port of a high-per­for­mance golf shoe.

Among the other tech­no­log­i­cal ad­vances in this shoe are the in­clu­sion of FineTunedFoam™ 2.0 that pro­vides ex­cep­tional com­fort. The next-gen­er­a­tion mid­sole, con­structed of a softer and lighter EVA blend, de­liv­ers su­per­charged cush­ion­ing. Vis­i­ble at the rear of the shoe, the Op­ti­mized Per­for­mance Sta­bi­lizer pro­vides sup­port and mo­tion con­trol to­wards the heel.

On the out­side, the Next Evo­lu­tion­ary Out­sole, equipped with ‘Tor­nado’ Cleats by SoftSpikes, has been specif­i­cally en­gi­neered with thin TPU that pro­vides flex­i­ble-yet-durable un­der­foot trac­tion el­e­ments that uti­lize the FastTwist® in­sert sys­tem.

This shoe is al­ready pop­u­lar with many Tour play­ers and comes in a va­ri­ety of styles and colours, in­clud­ing the Boa Lac­ing Sys­tem that elim­i­nates shoe laces and tight­ens with a twist knob.

For more in­for­ma­tion: www.FootJoy. com/HYPER­FLEX

Acom­pany with an al­most 100-year history of pro­duc­ing pre­mium qual­ity head­wear has in­tro­duced one of the most tech­no­log­i­cally ad­vanced prod­ucts into the golf mar­ket this sum­mer with the Im­pe­rial Head­wear Cool­core® col­lec­tion that fea­tures cool­ing fab­rics for those hot rounds this time of year.

De­signed to keep the part of the body cool that gets the brunt of the sun’s rays, these new hats by Im­pe­rial pro­vide a cool­ing so­lu­tion that ex­tends be­yond tra­di­tional mois­ture-man­age­ment fab­rics or evap­o­ra­tive cool­ing tech­nolo­gies that typ­i­cally rely on chem­i­cals. It’s 100% free of chem­i­cals, poly­mers, gels, crys­tals or phase chang­ing ma­te­ri­als, en­sur­ing all Cool­core® ben­e­fits never wash out or de­grade.

Cool­core® fab­rics de­liver three dis­tinct func­tions, in­clud­ing mois­ture wick­ing, mois­ture trans­porta­tion to ac­cel­er­ate dry­ing, and reg­u­lated eva­po­ra­tion for a cool­ing ef­fect. The re­sult is up to 30% lower sur­face tem­per­a­tures, drier gar­ments that don’t cling or sat­u­rate, health­ier chem­i­cal-free us­age and zero degra­da­tion of the cool­ing ef­fect over time or wash­ing.

Cool­core® fab­ric for­mu­la­tions have earned the pres­ti­gious “In­no­va­tive Tech­nol­ogy” recog­ni­tion from the Ho­hen­stein In­sti­tute, a first for a U.S. com­pany, and the only com­pany glob­ally to be awarded this recog­ni­tion for “Cool­ing Power”.

Ac­cord­ing to David Shaf­fer, Di­rec­tor of Mar­ket­ing at Im­pe­rial Head­wear, “Cool­ing fab­rics are def­i­nitely the next trend in per­for­mance fab­rics and Im­pe­rial is ex­cited to be the first com­pany to bring this in­dus­try-lead­ing Cool­core tech­nol­ogy to the golf mar­ket.,”

Al­ready in lead­ing pro shops through­out the coun­try, the new Im­pe­rial Cool­core® col­lec­tion, con­sist­ing of nine head­wear styles, over 50 SKU’s, and rang­ing from caps and vi­sors to small fit and sun pro­tec­tion hats are al­ready get­ting rave re­views from re­tail­ers.

“Im­pe­rial’s new cool­ing tech­nol­ogy has the po­ten­tial to change the head­wear busi­ness,” said Laura Robin­son, Di­rec­tor of Re­tail at Pine­hurst Re­sort. “The Pine­hurst team saw their demon­stra­tion and we were all amazed at how this can be in­cor­po­rated into head­wear de­signs. Im­pe­rial im­presses me with their in­no­va­tion in the ac­ces­sory cat­e­gory.”

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