Inau­gu­ral US Golf Tourism Sur­vey Off To A Flyer As Golf Cour­ses And Tourist Boards Sign Up In Droves

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Just two months since the launch of the Brand USA-backed Na­tional Golf Tourism Sur­vey con­ducted by global golf tourism or­gan­i­sa­tion IAGTO, the ini­tia­tive has proved a huge suc­cess with tourist boards and golf cour­ses across the U.S. giv­ing it their back­ing.

Aimed at iden­ti­fy­ing the cur­rent value of golf tourism in the US prior to the de­vel­op­ment of a strat­egy to boost the num­ber of in­ter­na­tional golfers to the coun­try, the ini­tia­tive was un­veiled dur­ing the 7th an­nual North Amer­ica Golf Tourism Con­ven­tion held by IAGTO (In­ter­na­tional As­so­ci­a­tion of Golf Tour Op­er­a­tors) in Palm Springs, Cal­i­for­nia, in June.

IAGTO Pro­ject Co­or­di­na­tor Guil­laume Post ex­plained: “Cal­cu­lat­ing the cur­rent value of golf tourism and as­sess­ing its ca­pac­ity for growth on a re­gional ba­sis is an es­sen­tial first step to de­vel­op­ing an ef­fec­tive golf tourism strat­egy. This sur­vey and ser­vice is be­ing con­ducted en­tirely free of charge and we would like to in­vite ev­ery state tourist board, re­gional tourism or­gan­i­sa­tion and com­mer­cial­ly­minded golf course to get on board.”

US tourist boards and golf cour­ses can register at iagto.com/bran­dusa.

The re­sults of the sur­vey will be pub­lished at the 8th IAGTO North Amer­ica Golf Tourism Con­ven­tion (NAC), tak­ing place at Pine­hurst Re­sort, NC, from 26-29 June 2016.

Peter Wal­ton, IAGTO’s Chief Ex­ec­u­tive, is invit­ing all tourist boards, how­ever small their golf des­ti­na­tion, along with their golf cour­ses, ho­tels and DMCs to at­tend NAC next year. He said: “Not only will the NAC be their chance to meet with over 100 golf tour op­er­a­tors from 25 coun­tries, all selling golf va­ca­tions to the US, but it will dou­ble up next year as an ed­u­ca­tional fo­rum help­ing ev­ery golf des­ti­na­tion in the US find the most ef­fec­tive ways to de­velop in­ter­na­tional golf tourism.”

De­tails of the NAC event at Pine­hurst Re­sort are avail­able at iagto.com/NAC.

Tourist boards and golf cour­ses al­ready signed up and par­tic­i­pat­ing in the Na­tional Golf Tourism Sur­vey are from 20 states: North Carolina, South Carolina, Florida, Cal­i­for­nia, Ne­vada, Ari­zona, Texas, Colorado, Mis­sis­sippi, Louisiana, Ten­nessee, Alabama, Ore­gon, Washington State, Mon­tana, Maine, Penn­syl­va­nia, Wis­con­sin, Vir­ginia and Hawaii.

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