SWEETSTUFF

Titleist has taken it golf ball lineup and shaken things up with some major new improvements that have given these 2016 versions better feel and more distance through changes to the covers and the core.

The NXT Tour, NXT Tour S and the Velocity golf balls have been re-engineered to give players more feel while also promoting greater distance through advances in the design of the core to help with ball speed off of the club head.

“At Titleist, our goal is always to deliver the best performing product we possibly can, and what new NXT Tour, NXT Tour S and Velocity represent are the best performing golf balls in their respective categories,” said Michael Mahoney, Director, Golf Ball Product Management for Titleist. “When we look at the results of our extensive robot and player testing, we are exceedingly confident that golfers will experience new Titleist golf ball models that outperform their competition and deliver on their meaningful performance improvements relative to distance, shortgame performance and soft feel.”

The NXT Tour has a soft feel in its own right with a new Fusablend cover and features excellent durability, yet has longer driver and iron distance and a larger dual core center than previous versions of this golf ball. The 302 octahedral dimple design promotes a faster ball and better short game control.

The NXT Tour S is the softer version of this ball and comes in white or optic yellow. This is a markedly softer ball that the regular NXT and sports great spin around the greens and still gives excellent distance. in the cover formulation. The cover is soft but it’s also durable, and it’s exclusive to Titleist. We call it Fusablend. It’s engineered to be soft and thin, which contributes to the ball’s exceptional short game spin. Unlike thermoplastic urethanes (TPU) which most of our competitors use, our cover feels soft on all shots rather than clicky.”

The new version of the Velocity combines good short game control with explosive distance through a proprietary LSX core technology that reduces spin and creates more roll-out on full shots. The thinner NAZ2 cover gives more feel than in the previous Velocity ball and the softer compression core gives this a great feel off all of the clubs.

“The core is the engine of the golf ball. We’ve made the core of the new Velocity even larger – it’s now 1.575 inches in diameter. A larger core means a thinner cover. That combination gives Velocity great ball speed. Add in Velocity’s aerodynamic package and you have an incredible formula for distance,” said Matt Hogge, Titleist Golf Ball R&D’s Director of Product Implementation. “But this is still a Titleist golf ball – and every golf ball we design is about tee-to-green performance. While Velocity is built for distance in the long game, it also launches high with a steep angle of descent, which help golfers who don’t generate a lot of short game spin stop the ball close to the pin. The thinner cover also provides a more playable feel. All of these benefits will help golfers feel more confident from tee to green.”

Each of these new models have their advantages and a different feel for every player’s taste.

For more information on the new Titleist golf balls: www.titleist.com.