SWEETSTUFF

With the warm summer months upon us, one of the nation’s leading designers of lifestyle and golf apparel—Antigua—has hit retailers with its latest Spring/Summer Men’s Performance-72 Fashion Golf Wear Collection, featuring some exciting new colors and styles.

The direction for Antigua’s 2016 men’s fashion golf wear reflects current trends taking shape in fashion, from couture to ready-towear. The palette influence has swung from the previous season’s electrified brights to now expressing the most up-to-date and utmost simplistic bright color stories found universally in fashion products from shoes, bags and belts to men’s and women’s golf wear. The primary color story is succinctly 2016, and propels this new men’s collection.

What makes this season’s color palette so unique is not the individual use of any of these colors -- years past have seen a bright red included in a color story or a bright green as a complement to an otherwise soft palette – it is the simultaneous use of all of, and only the primary colors.

This season’s collection of golf wear styles mirrors the momentum that fashion giants and forecasters alike have committed to as a representation of this year’s fashion ideal.

“Antigua’s expanded its wind shirt category for the Spring/Summer ’16 collection,” noted Sean Gregg, Vice President of Product Development and Marketing Support for Antigua. “We’ve developed styles that appeal to various needs and demographics, alike. Interlock knits lined with a brushed tricot mesh knit are bonded together with a water-resistant membrane, for comfort and wind protection.”

The Element Vest takes the irregular heather knit pattern from self-collar polo style Element, and is the surface fabric making up the three-layer bonded vest. Contrasted simply by a solid inset at the top shoulder, this is a stylish and functional added layer of warmth.

Coup is a refreshing update to the shortsleeve wind shirt. Using multiple colors of fabric, zipper pocket and placket trim, the quarter-zip, short-sleeve pullover wind shirt has been established as an “every season” wind wear staple. As the trend dictates that short sleeves no longer encroach on the wearer’s elbow, Coup accommodates the trend by allowing freer mobility.

Paragon is a fresh addition to previous successes in Antigua’s wind wear lineup. This virtual shell styling utilizes the multi-layer fabric developed for Element Vest and Coup, and is interpreted as a raglan sleeved quarterzip, color-blocked wind shirt. Updated detailing comes in the form of color blocking, as the sleeves share the twisted neutral heathers seen throughout the collection and is offset by the primary colors that represent the garment’s body. The fabric’s stretch allows for comfortable movement while simultaneously insulating the golfer.

In addition, Antigua’s Spring 2016 Men’s Performance-72 Fashion Golf Wear Collection includes both of the company’s state-of-the-art moisture-wicking technologies.

DESERT DRY™ is a moisture-wicking technology created exclusively for Antigua, to absorb and wick moisture quickly and evenly. The Desert Dry product family includes any garment using a fabric weight of 150 gsm or heavier. Typically, fabrics over 150 gsm offer more body and improved drape for the customers who don’t like the ultra-lightweight “clingy” fabrics currently in the market.

DESERT DRY™ XTRA-LITE (D2XL) combines Antigua’s exclusive DESERT DRY™ moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. The D2XL product family includes any garment using a fabric weight of 150 gsm or lighter. These fabrics have been specially engineered to be lightweight while not being overly sheer. This is possible through the use of ultra-fine yarns which gives a fabric more body while not dramatically increasing the weight.

Headquartered in Peoria, Arizona, The Antigua Group, through its license sports division, holds license agreements with the National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (Melba), Major League Soccer (MLS), the National Hockey League (NHL) and the National Basketball Association (NBA), Ultimate Fighting Championship (UFC), along with numerous American universities and colleges for men’s, women’s and children’s apparel, headwear and luggage.

Find Antigua on the web at: www.Antigua. com and ShopAntigua.com

For more, check out a video interview at https://youtu.be/eE6M_kMNsRA