Sweet Stuff

Golf Vacations - - News - by Terry Ross

An­tigua Spring Women’s Trends

One of the na­tion’s lead­ing ap­parel brands of life­style and golf cloth­ing--the An­tigua Group, Inc--is set­ting trends for Spring 2018 with its women’s cloth­ing col­lec­tion that fea­ture some bold new col­ors and fun styles.

“The Spring 2018 An­tigua ladies golf col­lec­tion is a unique play on sev­eral trends in the sports­wear mar­ket,” said Ron McPher­son, CEO of An­tigua. “By con­stantly mon­i­tor­ing high-fash­ion trends, we de­ter­mine which are rel­e­vant to golf and seem to have some longevity in the mar­ket­place. The 2018 col­lec­tion fea­tures three ma­jor trends.”

The first trend tak­ing the fash­ion mar­ket by storm is the holo­graphic ef­fect. Tex­tile prints, trims, ac­ces­sories and even hair and nail color all uti­lize some form of a holo­gram. Some man­i­fest as a true multi-color holo­graphic ef­fect, while oth­ers of­fer a sub­tler com­bi­na­tion of light bright shades that give the ap­pear­ance of a prism light spec­trum.

Re­gard­less of how it’s used, the holo­gram is a trip down mem­ory lane--bring­ing flash­backs of the late 80’s and early 90’s fash­ion. Thank­fully the holo­graphic ef­fect of to­day’s world is slightly less plas­tic look­ing and more or­ganic in feel. In­stead of cre­at­ing fab­rics that ap­pear holo­graphic, de­sign­ers have been us­ing foil prints, screen prints and heat trans­fers. All are soft against the body and al­lude to the ef­fect of a sun­set, both si­mul­ta­ne­ously calm­ing and visu­ally stun­ning.

An­other ma­jor trend is mix­ing deep vi­brant col­ors with soft bright col­ors. Over­all, color plays a key role in how a col­lec­tion is mer­chan­dised for both buy­ers and end cus­tomers. This new col­lec­tion in­cludes two dif­fer­ent color pal­ettes, pro­vid­ing end­less op­tions. One color pal­ette groups bold vi­brant col­ors, in­clud­ing Boy­sen­berry, Cherry, Po­sei­don, Spearmint and Sun­flower.

The al­ter­na­tive pal­ette fea­tures softer bright shades like Man­darin, Ocean­side, Meringue, Iris and Rose. This color-on-color trend makes what was once a ba­sic polo sud­denly ap­pear orig­i­nal and con­tem­po­rary. Sev­eral styles in the col­lec­tion mix col­ors from both pal­ettes, in which each deep shade is mixed with a soft shade. The soft color takes the bold color down a notch and makes it feel both mod­ern and wear­able.

The last trend is the use of pat­terns and prints. Never be­fore have printed fab­rics played such a key role in ladies’ golf. Pre­vi­ously prints were seen as over-the-top, but now it’s dif­fi­cult to find a ladies’ golf line that doesn’t have mul­ti­ple ver­sions of an all-over print. The 2018 line in­cludes a few printed styles that ap­peal to many tastes. Some styles fea­ture an all-over printed pat­tern, oth­ers just a small de­tail, such as a printed side in­set. Prints have re­mained geo­met­ric in style, em­bod­ied by ab­stract art­work, and are over­all sym­met­ri­cal in feel.

Head­quar­tered in Peo­ria, Ari­zona, The An­tigua Group’s golf di­vi­sion holds li­cense agree­ments with the PGA TOUR, LPGA and the PGA of Amer­ica.

For more de­tails on An­tigua’s Spring 2018 Women’s Col­lec­tion, visit www.an­tigua.com and shop.an­tigua.com


Nex­belt was one of the first com­pa­nies to in­tro­duce the ad­justable, one-size-fits-all belt con­cept sev­eral years ago with its ratchet buckle tech­nol­ogy—and con­tin­ues to gain in pop­u­lar­ity among golfers. Now, with many im­prove­ments and new prod­ucts—in­clud­ing lo­goed belt buck­les—Nex­belt has taken on the moniker of “The Fastest Grow­ing Belt in Golf” with new prod­ucts and its own sta­ble of PGA Tour play­ers wear­ing the prod­uct.

The com­pany of­fers over 150 dif­fer­ent belt and buckle com­bi­na­tions for men and women, with many spe­cial­ties in ad­di­tion to golf—such as the Folds of Honor Se­ries, Texas Se­ries, Ma­rine Se­ries, Faith Se­ries and more.

With a fo­cus on golf, Nex­belt has as­sem­bled a team of staff

pro­fes­sion­als for 2017-2018 that in­cludes PGA Tour Play­ers Jim Furyk, Kevin Na, Marc Leish­man, Wil­liam McGirt, Ja­son Bohn, Jar­rod Lyle, Greg Chalmers and LPGA Tour Player Katie Bur­nett.

Nex­belt de­vel­oped its own unique ratch­et­ing sys­tem pro­vid­ing the wearer with the best fit and feel known as Pre­ciseFit, which al­lows for ad­just­ing the belt in ¼ inch in­cre­ments. It’s great for trav­el­ers be­cause of the quick-re­lease buckle that makes it eas­ier through those se­cu­rity check points—and it comes in handy when you need to loosen the belt a lit­tle af­ter one of those big holiday meals. Just tap the quick-re­lease lever and let the belt out. With one-size-fits-all—just cut the belt to the size you need and in­sert into the buckle for a cus­tom fit.

Nex­belt con­tin­ues to up­grade and re­fine its prod­ucts to make them more re­li­able. They use premium leathers with a tan back­ing to the belts, and the patented siz­ing sys­tem has been re­designed to last longer and per­form bet­ter.

Their ver­sion 3.0 is some­thing that no buckle man­u­fac­turer in the world with an ad­justable sys­tem has done--elim­i­nated pins as mount­ing points and re­placed them with stain­less steel Hex-head screws.

The many styles that Nex­belt has de­vel­oped dur­ing its years in the mar­ket are de­signed to re­flect a per­son’s wardrobe taste—be in on the golf course or at din­ner in the club house. They even have a US Patent on a style that fea­tures a golf buckle that opens and has a ball marker be­hind the face.

Nex­belt cre­ations are avail­able at over 4,500 re­tail pro shops, golf out­lets and spe­cialty stores na­tion­wide, and on­line at www.nex­belt.com.

Golf Pride Grip

With the New Year and a new sea­son of golf just around the cor­ner, many teach­ing and club fit­ting pro­fes­sion­als rec­om­mend in­stalling re­plac­ing worn grips with new ones for bet­ter feel and per­for­mance.

Golf Pride grips, which are used by more than 80 per­cent of tour­ing pro­fes­sions on their clubs, has sev­eral newer mod­els that de­serve a look that are get­ting rave re­views and have gained quick suc­cess among pro­fes­sional play­ers.

The MCC Plus4 ALIGN fea­tures break­through grip tech­nol­ogy that helps play­ers gain con­sis­tency in their hand po­si­tion—one of the most cru­cial el­e­ments of a re­peat­able swing.

The new ALIGN Tech­nol­ogy fea­tures a ded­i­cated raised ridge that ex­tends down the back of the grip for con­sis­tent hand place­ment al­low­ing the golfer to feel align­ment. The patented ALIGN Tech­nol­ogy is fea­tured in the MCC fam­ily in both the tra­di­tional MCC ta­per pro­file and MCC Plus4’s larger lower hand pro­file. It is the #1 hy­brid grip on Tour com­bin­ing cord and rub­ber for all-weather per­for­mance, and now has the ded­i­cated raised ridge on the back of the grip al­low­ing for con­sis­tent hand place­ment and an en­hanced abil­ity to square the club­face at im­pact each time.

The ALIGN Tech­nol­ogy also fea­tures a unique mi­cro-di­a­mond tex­ture and 50 per­cent firmer ma­te­rial com­pared to the sur­round­ing grip area to am­plify its pro­nounced feel. The flex chan­nel sep­a­rates the ALIGN Tech­nol­ogy ridge from the grip body to max­i­mize el­e­va­tion lift and lock the grip into fingers, while con­form­ing to the rules of golf.

“A re­peat­able grip is crit­i­cal for many of the world’s best play­ers, as 1 out of ev­ery 3 PGA TOUR play­ers cur­rently use a grip with a re­minder rib,” said Jonathan Neal, Global Mar­ket­ing Man­ager for Golf Pride Grips. “How­ever, they uni­formly pro­vided us feed­back that they want it to be more pro­nounced. That in­sight led us to de­velop ALIGN Tech­nol­ogy to as­sist the best play­ers in the world and am­a­teurs alike to feel align­ment and to square the club­face.”

For those look­ing for a grip with a lit­tle softer feel, the Golf Pride CP2, which comes in the wrap and pro ver­sion, has an all new de­sign with the Con­trol Core™ Tech­nol­ogy that can re­duce club torque by 41 per­cent when com­pared to a club with­out the core, that adds con­sid­er­able sta­bil­ity.

This grip of­fers bet­ter con­trol with­out the feel­ing of slip­page be­cause of its tacky, soft feel uti­liz­ing the soft­est rub­ber com­pound that Golf Pride has ever used, and the re­duced ta­per promotes a more even grip pres­sure and can help play­ers to get their hands through the ball with a more fluid tempo.

For more in­for­ma­tion, visit www.golf­pride.com.

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